When the World Cup begins, the absence of just two countries will mean that over a third of the global population will not be represented. India and China are not traditional football powers, but in recent years they’ve become huge and lucrative markets for the sport. In this episode, writer Supriya Nair talks about the new middle-class popularity of the Premier League in India, the clunky attempts to revamp the Indian domestic game, and her own private ritual of staying up until 3am to watch her favorite team: Italy's AC Milan.