In this episode of Futurepreneur Alyce Tran joins business journalist Amelia McGuire to discuss how business models are tested in the founder-economy, and how to know when it’s time to switch it up.

Alyce Tran knows how to pivot. She was a successful M&A lawyer when she and her then-colleague Tania Liu started The Daily Edited in 2012. What initially began as a side hustle quickly turned into a multi million dollar venture. But before they began turning a profit with monogrammed accessories, The Daily Edited had a few false starts, forcing them to pivot until they found their niche.

But this year, relations between the pair soured with Liu launching legal action against Tran over allegations of misused company funds. Tran sold her share of the business to Liu and left the company in May.

Tran also co-founded homewares brand In The Round House in 2018 and works as a market strategist with creator agency LTK. There’s not much about Australia’s retail economy the self-described ‘queen of the pivot’ isn’t across. 

For more of Australia’s best business journalism you can visit our website or buy our papers. Subscribers power our newsroom so to support our journalism and become a subscriber just search Subscribe the Sydney Morning Herald or The Age.

In this episode of Futurepreneur Alyce Tran joins business journalist Amelia McGuire to discuss how business models are tested in the founder-economy, and how to know when it&rsquo;s time to switch it up.
Alyce Tran knows how to pivot. She was a successful M&amp;A lawyer when she and her then-colleague Tania Liu started The Daily Edited in 2012. What initially began as a side hustle quickly turned into a multi million dollar venture. But before they began turning a profit with monogrammed accessories, The Daily Edited had a few false starts, forcing them to pivot until they found their niche.
But this year, relations between the pair soured with Liu launching legal action against Tran over allegations of misused company funds. Tran sold her share of the business to Liu and left the company in May.
Tran also co-founded homewares brand In The Round House in 2018 and works as a market strategist with creator agency LTK. There&rsquo;s not much about Australia&rsquo;s retail economy the self-described &lsquo;queen of the pivot&rsquo; isn&rsquo;t across.&nbsp;
For more of Australia&rsquo;s best business journalism you can visit our website or buy our papers. Subscribers power our newsroom so to support our journalism and become a subscriber just search Subscribe the Sydney Morning Herald or The Age.

As Australia emerges from its Covid-induced slumber what does the future look like for the companies that will reignite the economy?
From the makers of Please Explain, Bondi Badlands and Pheobe’s Fall comes Futurepreneur, a new podcast in partnership with Optus that will talk to the people building the future of the Australian economy about the challenges they faced in their business journeys.
From hiring and firing, to convincing people to invest, overcoming self doubt and maintaining momentum when they've achieved success, Futurepreneur takes you inside the life of a startup.
Hosted by Australia’s most respected business journalists including John McDuling, Zoe Samios, Charlotte Grieve, Dominic Powell and Amelia McGuire, Futurepreneur is must-listen for anyone who wants insight into Australia's leading business minds.

Become a subscriber: our supporters power our newsrooms and are critical for the sustainability of news coverage. Becoming a subscriber also gets you exclusive behind-the-scenes content and invitations to special events. Click on the links to subscribe https://subscribe.theage.com.au/ or https://subscribe.smh.com.au/

As Australia emerges from its Covid-induced slumber what does the future look like for the companies that will reignite the economy? From the makers of Please Explain, Bondi Badlands and Pheobe&rsquo;s Fall comes Futurepreneur, a new podcast in partnership with Optus that will talk to the people building the future of the Australian economy about the challenges they faced in their business journeys. From hiring and firing, to convincing people to invest, overcoming self doubt and maintaining momentum when they've achieved success, Futurepreneur takes you inside the life of a startup. Hosted by Australia&rsquo;s most respected business journalists including John McDuling, Zoe Samios, Charlotte Grieve, Dominic Powell and Amelia McGuire, Futurepreneur is must-listen for anyone who wants insight into Australia's leading business minds.
Become a subscriber: our supporters power our newsrooms and are critical for the sustainability of news coverage. Becoming a subscriber also gets you exclusive behind-the-scenes content and invitations to special events. Click on the links to subscribe <a href="https://subscribe.theage.com.au/">https://subscribe.theage.com.au/</a> or <a href="https://subscribe.smh.com.au/">https://subscribe.smh.com.au/</a>

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