Futurecast is back with episode 16 and this week we continue our conversation with Dr. Jared Cooney Horvath. The war narrative has been used by leaders and media to frame many issues, from crime to cancer, drugs, terrorism and now… COVID-19. We speak about the power and weaknesses of narratives and metaphors from a neuroscience perspective. We also ask the question: What skills do we need to shape new narratives moving forward?  

Futurecast is hosted by Sérgio Brodsky and Jazz Giuliani. Futurecast is a Marketing Mag podcast series, brought to you by Content Brains and presented by Marketing Mag. 

Our executive producer is Sérgio Brodsky. Futurecast is produced by Joanne Davies, Head of Content Brains and Publisher of Marketing Mag, and Jazz Giuliani, Editor Content Brains and Marketing Mag. With original music and audio production by Sam Boon.

Read the latest long-form articles here: https://www.marketingmag.com.au/futurecast/