Ava Matthews is a former sunscreen delinquent who is now permanently coated in SPF50+. What started as a weekend side-hustle with co-founder, Rebecca Jefferd, became Ultra Violette, a cult Aussie sunscreen brand dedicated to future-proofing our faces. After a rapid rise, all within 12 months of launch, Ultra Violette was selected as Sephora’s first dedicated sunscreen brand and is now available in all stores across Australia and New Zealand. Here, Ava shares the inception of Ultra Violette, how the brand is responding to the ever-evolving economic climate, and what she’s learned along the way.

Ava Matthews is a former sunscreen delinquent who is now permanently coated in SPF50+. What started as a weekend side-hustle with co-founder, Rebecca Jefferd, became Ultra Violette, a cult Aussie sunscreen brand dedicated to future-proofing our faces. After a rapid rise, all within 12 months of launch, Ultra Violette was selected as Sephora&rsquo;s first dedicated sunscreen brand and is now available in all stores across Australia and New Zealand. Here, Ava shares the inception of Ultra Violette, how the brand is responding to the ever-evolving economic climate, and what she&rsquo;s learned along the way.

Season five of Next Generation Innovators is hosted by Future Women's Chief Commercial Officer, Alicia Stephenson.

Join us as we tap into stories behind some of Australia’s most impressive entrepreneurs and how they’ve scaled their ideas into successful businesses.

So whether you’re in business, own one or dream of doing it yourself, these conversations will guide you through the ups and downs of start-ups – from ideation and development to investment and scale.

This season is proudly brought to you by AusIndustry's Entrepreneurs' Programme.

Season five of Next Generation Innovators is hosted by Future Women's Chief Commercial Officer, Alicia Stephenson.
Join us as we tap into stories behind some of Australia&rsquo;s most impressive entrepreneurs and how they&rsquo;ve scaled their ideas into successful businesses.
So whether you&rsquo;re in business, own one or dream of doing it yourself, these conversations will guide you through the ups and downs of start-ups &ndash; from ideation and development to investment and scale.
This season is proudly brought to you by <a href="https://business.gov.au/ep">AusIndustry's Entrepreneurs' Programme</a>.

Next Generation Innovators Podcast

Join us as we tap into stories behind some of Australia’s most impressive entrepreneurs and how they’ve scaled their ideas into successful businesses.

Whether you’re in business, own one or dream of doing it yourself, these conversations will guide you through the ups and downs of start-ups – from ideation and development to investment and scale.

This season of Next Generation Innovators is hosted by Future Women's Chief Commercial Officer, Alicia Stephenson.

Thanks to our partner AusIndustry's Entrepreneurs' Programme at business.gov.au/ep 

Join us as we tap into stories behind some of Australia&rsquo;s most impressive entrepreneurs and how they&rsquo;ve scaled their ideas into successful businesses.
Whether you&rsquo;re in business, own one or dream of doing it yourself, these conversations will guide you through the ups and downs of start-ups &ndash; from ideation and development to investment and scale.
This season of Next Generation Innovators is hosted by Future Women's Chief Commercial Officer, Alicia Stephenson.
Thanks to our partner AusIndustry's <a href="https://business.gov.au/ep">Entrepreneurs' Programme</a>&nbsp;at business.gov.au/ep&nbsp;