What does it take to go from scrappy startup to industry leader? Bill Koenigsberg, a Hall of Fame advertising legend, and Neil Waller, a rising star in the creator economy, sit down with Tim Natividad for a conversation about entrepreneurship, reinvention, and the evolving landscape of advertising. With candid insights, unexpected humor, and hard-earned wisdom, this episode is a must-listen for anyone looking to build something that lasts.

What does it take to go from scrappy startup to industry leader? Bill Koenigsberg, a Hall of Fame advertising legend, and Neil Waller, a rising star in the creator economy, sit down with Tim Natividad for a conversation about entrepreneurship, reinvention, and the evolving landscape of advertising. With candid insights, unexpected humor, and hard-earned wisdom, this episode is a must-listen for anyone looking to build something that lasts.

The hit podcast returns for Season Four, brought to you by iHeart Radio, Known Originals, and the American Advertising Federation.  Hosts Tim Natividad and Christena Pyle Kalonaros bring together some of the greatest advertising legends of all time with the industry’s hottest rising stars for intimate and inspiring conversations on creativity, technology and innovation, and on how these leaders are transforming culture itself.

The hit podcast returns for Season Four, brought to you by iHeart Radio, Known Originals, and the American Advertising Federation.&nbsp; Hosts Tim Natividad and Christena Pyle Kalonaros bring together some of the greatest advertising legends of all time with the industry&rsquo;s hottest rising stars for intimate and inspiring conversations on creativity, technology and innovation, and on how these leaders are transforming culture itself.
<ol aria-label="Notifications"></ol>

Future Legends of Advertising

Neil Waller and Bill Koenigsberg

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/13b0ae70-5ed4-42f3-83de-b2a30027d47f/transcript

What does it take to build a brand that lasts 175 years and still resonates with the next generation?

In this episode of Future Legends of Advertising, VP of Brand & Creative at Chime Orlando Baeza sits down with John Hayes, the CMO who helped transform American Express into one of the most respected service brands in the world. From early career mistakes to building enduring brand equity, John shares hard-earned lessons on leadership, humility, and the emotional power of money.

They unpack the origin story of Small Business Saturday. a six-week sprint that became a global movement and explore why the most powerful brands are rooted in service, not transactions. The conversation dives into brand vs. performance tension, the role of AI and analytics in modern marketing, and why “when you know what you believe, you know how to behave” may be the ultimate operating principle for brands.

A masterclass on longevity, relevance, and the human condition behind great marketing.

What does it take to build a brand that lasts 175 years and still resonates with the next generation?
In this episode of Future Legends of Advertising, VP of Brand &amp; Creative at Chime Orlando Baeza sits down with John Hayes, the CMO who helped transform American Express into one of the most respected service brands in the world. From early career mistakes to building enduring brand equity, John shares hard-earned lessons on leadership, humility, and the emotional power of money.
They unpack the origin story of Small Business Saturday. a six-week sprint that became a global movement and explore why the most powerful brands are rooted in service, not transactions. The conversation dives into brand vs. performance tension, the role of AI and analytics in modern marketing, and why &ldquo;when you know what you believe, you know how to behave&rdquo; may be the ultimate operating principle for brands.
A masterclass on longevity, relevance, and the human condition behind great marketing.

Orlando Baeza & John Hayes

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/a1457b74-4fab-4a4f-bc55-b3e0018a0a59/transcript

What’s changing in marketing, and what stays the same? Rishad and Paolo discuss how their shared experience of immigrating to America shaped innovative perspectives in advertising. Rishad discusses the importance of thinking like an outsider and what leaders need in the rapidly evolving world of AI and technology. Paolo shares the significance of empathy and trust in marketing and reflects on the role of fundamentals in navigating industry changes.

What&rsquo;s changing in marketing, and what stays the same? Rishad and Paolo discuss how their shared experience of immigrating to America shaped innovative perspectives in advertising. Rishad discusses the importance of thinking like an outsider and what leaders need in the rapidly evolving world of AI and technology. Paolo shares the significance of empathy and trust in marketing and reflects on the role of fundamentals in navigating industry changes.

Paolo Provinciali & Rishad Tobaccowala

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/a4551a46-2d4b-44b2-8277-b3e001898216/transcript

What does it take to transform iconic brands at the intersection of sports, media, and culture? 

Alison Levin, President of Advertising and Partnerships at NBCUniversal, reflects on her journey from building Roku's ad business from the ground up to breaking Olympic advertising revenue records. Tim Ellis, CMO of the NFL, shares how he revitalized a brand at a pivotal moment of uncertainty, from the "helmets off" player strategy to the audacious 100th anniversary Super Bowl spot featuring 65 players. 

Together, they explore the power of tent-pole moments, building high-performing teams through radical transparency, and why the biggest cultural stages in advertising are more valuable than ever. Plus, hear Tim's unexpected path from professional stage actor and world traveler to NFL CMO, and how both credit their middle-child upbringings for giving them the grit to take risks.

What does it take to transform iconic brands at the intersection of sports, media, and culture?&nbsp;
Alison Levin, President of Advertising and Partnerships at NBCUniversal, reflects on her journey from building Roku's ad business from the ground up to breaking Olympic advertising revenue records. Tim Ellis, CMO of the NFL, shares how he revitalized a brand at a pivotal moment of uncertainty, from the "helmets off" player strategy to the audacious 100th anniversary Super Bowl spot featuring 65 players.&nbsp;
Together, they explore the power of tent-pole moments, building high-performing teams through radical transparency, and why the biggest cultural stages in advertising are more valuable than ever. Plus, hear Tim's unexpected path from professional stage actor and world traveler to NFL CMO, and how both credit their middle-child upbringings for giving them the grit to take risks.

Alison Levin & Tim Ellis

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/b27443ca-553b-4b3e-ae27-b3e00188dea6/transcript

Neil Waller and Bill Koenigsberg

In 1 playlist(s)

Future Legends of Advertising

Social links

Follow podcast

Recent clips