What would you do if you weren’t afraid? Bianca Guimaraes answers that question with stories from Mischief’s groundbreaking campaigns, while Shelly Lazarus reflects on lessons from David Ogilvy that continue to inspire today’s advertising leaders.

What would you do if you weren&rsquo;t afraid? Bianca Guimaraes answers that question with stories from Mischief&rsquo;s groundbreaking campaigns, while Shelly Lazarus reflects on lessons from David Ogilvy that continue to inspire today&rsquo;s advertising leaders.

The hit podcast returns for Season Four, brought to you by iHeart Radio, Known Originals, and the American Advertising Federation.  Hosts Tim Natividad and Christena Pyle Kalonaros bring together some of the greatest advertising legends of all time with the industry’s hottest rising stars for intimate and inspiring conversations on creativity, technology and innovation, and on how these leaders are transforming culture itself.

The hit podcast returns for Season Four, brought to you by iHeart Radio, Known Originals, and the American Advertising Federation.&nbsp; Hosts Tim Natividad and Christena Pyle Kalonaros bring together some of the greatest advertising legends of all time with the industry&rsquo;s hottest rising stars for intimate and inspiring conversations on creativity, technology and innovation, and on how these leaders are transforming culture itself.
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Future Legends of Advertising

Bianca Guimaraes and Shelly Lazarus

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/0a734d8e-0ad2-477a-b15e-b28800ee9f8e/transcript

What does it take to build a career by inventing the path as you go?

In this episode of Future Legends of Advertising, Amie Owen, Chief Commerce Officer at Omnicom Media, sits down with Beth Comstock, former Vice Chair of GE and now best-selling author. From building retail media strategies before the industry even had a name to transforming GE marketing into an engine for growth, both women share how curiosity, courage, and a willingness to challenge convention shaped their careers.

They explore the evolution of commerce and retail media, the role of creativity in navigating complexity, and what it means to lead through constant change. Along the way, Beth reflects on repositioning GE for the digital age, while Amie shares how she built a global commerce practice from the ground up.

A conversation about reinvention, risk-taking, and the power of believing in possibilities before they exist.

What does it take to build a career by inventing the path as you go?
In this episode of&nbsp;Future Legends of Advertising, Amie Owen, Chief Commerce Officer at Omnicom Media, sits down with Beth Comstock, former Vice Chair of GE and now best-selling author. From building retail media strategies before the industry even had a name to transforming GE marketing into an engine for growth, both women share how curiosity, courage, and a willingness to challenge convention shaped their careers.
They explore the evolution of commerce and retail media, the role of creativity in navigating complexity, and what it means to lead through constant change. Along the way, Beth reflects on repositioning GE for the digital age, while Amie shares how she built a global commerce practice from the ground up.
A conversation about reinvention, risk-taking, and the power of believing in possibilities before they exist.

Amie Owen & Beth Comstock

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/6b222f87-c120-4265-857d-b3e0018a32ca/transcript

What does it take to build a brand that lasts 175 years and still resonates with the next generation?

In this episode of Future Legends of Advertising, VP of Brand & Creative at Chime Orlando Baeza sits down with John Hayes, the CMO who helped transform American Express into one of the most respected service brands in the world. From early career mistakes to building enduring brand equity, John shares hard-earned lessons on leadership, humility, and the emotional power of money.

They unpack the origin story of Small Business Saturday. a six-week sprint that became a global movement and explore why the most powerful brands are rooted in service, not transactions. The conversation dives into brand vs. performance tension, the role of AI and analytics in modern marketing, and why “when you know what you believe, you know how to behave” may be the ultimate operating principle for brands.

A masterclass on longevity, relevance, and the human condition behind great marketing.

What does it take to build a brand that lasts 175 years and still resonates with the next generation?
In this episode of Future Legends of Advertising, VP of Brand &amp; Creative at Chime Orlando Baeza sits down with John Hayes, the CMO who helped transform American Express into one of the most respected service brands in the world. From early career mistakes to building enduring brand equity, John shares hard-earned lessons on leadership, humility, and the emotional power of money.
They unpack the origin story of Small Business Saturday. a six-week sprint that became a global movement and explore why the most powerful brands are rooted in service, not transactions. The conversation dives into brand vs. performance tension, the role of AI and analytics in modern marketing, and why &ldquo;when you know what you believe, you know how to behave&rdquo; may be the ultimate operating principle for brands.
A masterclass on longevity, relevance, and the human condition behind great marketing.

Orlando Baeza & John Hayes

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/a1457b74-4fab-4a4f-bc55-b3e0018a0a59/transcript

What’s changing in marketing, and what stays the same? Rishad and Paolo discuss how their shared experience of immigrating to America shaped innovative perspectives in advertising. Rishad discusses the importance of thinking like an outsider and what leaders need in the rapidly evolving world of AI and technology. Paolo shares the significance of empathy and trust in marketing and reflects on the role of fundamentals in navigating industry changes.

What&rsquo;s changing in marketing, and what stays the same? Rishad and Paolo discuss how their shared experience of immigrating to America shaped innovative perspectives in advertising. Rishad discusses the importance of thinking like an outsider and what leaders need in the rapidly evolving world of AI and technology. Paolo shares the significance of empathy and trust in marketing and reflects on the role of fundamentals in navigating industry changes.

Paolo Provinciali & Rishad Tobaccowala

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/a4551a46-2d4b-44b2-8277-b3e001898216/transcript

Bianca Guimaraes and Shelly Lazarus

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Future Legends of Advertising

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