What does it take to build a career by inventing the path as you go?

In this episode of Future Legends of Advertising, Amie Owen, Chief Commerce Officer at Omnicom Media, sits down with Beth Comstock, former Vice Chair of GE and now best-selling author. From building retail media strategies before the industry even had a name to transforming GE marketing into an engine for growth, both women share how curiosity, courage, and a willingness to challenge convention shaped their careers.

They explore the evolution of commerce and retail media, the role of creativity in navigating complexity, and what it means to lead through constant change. Along the way, Beth reflects on repositioning GE for the digital age, while Amie shares how she built a global commerce practice from the ground up.

A conversation about reinvention, risk-taking, and the power of believing in possibilities before they exist.

What does it take to build a career by inventing the path as you go?
In this episode of&nbsp;Future Legends of Advertising, Amie Owen, Chief Commerce Officer at Omnicom Media, sits down with Beth Comstock, former Vice Chair of GE and now best-selling author. From building retail media strategies before the industry even had a name to transforming GE marketing into an engine for growth, both women share how curiosity, courage, and a willingness to challenge convention shaped their careers.
They explore the evolution of commerce and retail media, the role of creativity in navigating complexity, and what it means to lead through constant change. Along the way, Beth reflects on repositioning GE for the digital age, while Amie shares how she built a global commerce practice from the ground up.
A conversation about reinvention, risk-taking, and the power of believing in possibilities before they exist.

The hit podcast returns for Season Four, brought to you by iHeart Radio, Known Originals, and the American Advertising Federation.  Hosts Tim Natividad and Christena Pyle Kalonaros bring together some of the greatest advertising legends of all time with the industry’s hottest rising stars for intimate and inspiring conversations on creativity, technology and innovation, and on how these leaders are transforming culture itself.

The hit podcast returns for Season Four, brought to you by iHeart Radio, Known Originals, and the American Advertising Federation.&nbsp; Hosts Tim Natividad and Christena Pyle Kalonaros bring together some of the greatest advertising legends of all time with the industry&rsquo;s hottest rising stars for intimate and inspiring conversations on creativity, technology and innovation, and on how these leaders are transforming culture itself.
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Future Legends of Advertising

Amie Owen & Beth Comstock

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/6b222f87-c120-4265-857d-b3e0018a32ca/transcript