What does it take to transform iconic brands at the intersection of sports, media, and culture? 

Alison Levin, President of Advertising and Partnerships at NBCUniversal, reflects on her journey from building Roku's ad business from the ground up to breaking Olympic advertising revenue records. Tim Ellis, CMO of the NFL, shares how he revitalized a brand at a pivotal moment of uncertainty, from the "helmets off" player strategy to the audacious 100th anniversary Super Bowl spot featuring 65 players. 

Together, they explore the power of tent-pole moments, building high-performing teams through radical transparency, and why the biggest cultural stages in advertising are more valuable than ever. Plus, hear Tim's unexpected path from professional stage actor and world traveler to NFL CMO, and how both credit their middle-child upbringings for giving them the grit to take risks.

What does it take to transform iconic brands at the intersection of sports, media, and culture?&nbsp;
Alison Levin, President of Advertising and Partnerships at NBCUniversal, reflects on her journey from building Roku's ad business from the ground up to breaking Olympic advertising revenue records. Tim Ellis, CMO of the NFL, shares how he revitalized a brand at a pivotal moment of uncertainty, from the "helmets off" player strategy to the audacious 100th anniversary Super Bowl spot featuring 65 players.&nbsp;
Together, they explore the power of tent-pole moments, building high-performing teams through radical transparency, and why the biggest cultural stages in advertising are more valuable than ever. Plus, hear Tim's unexpected path from professional stage actor and world traveler to NFL CMO, and how both credit their middle-child upbringings for giving them the grit to take risks.

The hit podcast returns for Season Four, brought to you by iHeart Radio, Known Originals, and the American Advertising Federation.  Hosts Tim Natividad and Christena Pyle Kalonaros bring together some of the greatest advertising legends of all time with the industry’s hottest rising stars for intimate and inspiring conversations on creativity, technology and innovation, and on how these leaders are transforming culture itself.

The hit podcast returns for Season Four, brought to you by iHeart Radio, Known Originals, and the American Advertising Federation.&nbsp; Hosts Tim Natividad and Christena Pyle Kalonaros bring together some of the greatest advertising legends of all time with the industry&rsquo;s hottest rising stars for intimate and inspiring conversations on creativity, technology and innovation, and on how these leaders are transforming culture itself.
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Future Legends of Advertising

Alison Levin & Tim Ellis

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/b27443ca-553b-4b3e-ae27-b3e00188dea6/transcript