What if your brand had a signature scent that made clients feel exactly what you wanted them to feel — trust, luxury, energy, nostalgia?

In this episode of Future Fit Leadership, I sit down with doctors-turned-entrepreneurs Suji and Jeeva, co-founders of BrandScent, the game-changing business behind some of Australia’s most memorable branded fragrances. From maternity leave side hustle to Shark Tank and scent tech innovation, their journey blends science, storytelling, and serious startup grit.

We explore how scent influences behaviour, memory, and brand loyalty — and why scent might just be your most powerful (and overlooked) branding tool.

If you’ve ever said, “This place smells like success,” this episode is for you.

What if your brand had a signature scent that made clients feel exactly what you wanted them to feel &mdash; trust, luxury, energy, nostalgia?
In this episode of Future Fit Leadership, I sit down with doctors-turned-entrepreneurs Suji and Jeeva, co-founders of BrandScent, the game-changing business behind some of Australia&rsquo;s most memorable branded fragrances. From maternity leave side hustle to Shark Tank and scent tech innovation, their journey blends science, storytelling, and serious startup grit.
We explore how scent influences behaviour, memory, and brand loyalty &mdash; and why scent might just be your most powerful (and overlooked) branding tool.
If you&rsquo;ve ever said, &ldquo;This place smells like success,&rdquo; this episode is for you.

Welcome to Future Fit Leadership a podcast for emerging and experienced leaders to learn, grow and become future fit! 

There has been a global shift in how we lead people. Traditional models are being challenged, and our workplaces are now dynamic. 


In this podcast you will hear and connect with leaders, CEO’s and change makers who will challenge the status quo and share their future ready strategies to unlock your growth. 


No matter where you are on your leadership journey this podcast will give you practical ideas and tools to help you think outside the square and become a change maker in your industry. 

Future Fit leadership is your place for bite sized learning, for time poor executives.

Contact Sadhana Smiles via email: sadhanasmiles@realchange.com.au

Or connect on LinkedIn https://www.linkedin.com/in/sasmiles/

Welcome to Future Fit Leadership a podcast for emerging and experienced leaders to learn, grow and become future fit! 
There has been a global shift in how we lead people. Traditional models are being challenged, and our workplaces are now dynamic. 
 In this podcast you will hear and connect with leaders, CEO’s and change makers who will challenge the status quo and share their future ready strategies to unlock your growth. 
 No matter where you are on your leadership journey this podcast will give you practical ideas and tools to help you think outside the square and become a change maker in your industry. 
Future Fit leadership is your place for bite sized learning, for time poor executives.
Contact Sadhana Smiles via email: <a href="mailto:sadhanasmiles@realchange.com.au">sadhanasmiles@realchange.com.au</a> 
Or connect on LinkedIn <a href="https://www.linkedin.com/in/sasmiles/">https://www.linkedin.com/in/sasmiles/</a>

Future ready leadership strategies to unlock your growth

Future Fit Leadership

Welcome to Future Fit Leadership a podcast for emerging and experienced leaders to learn, grow and become future fit! 

There has been a global shift in how we lead people. Traditional models are being challenged, and our workplaces are now dynamic. 

In this podcast you will hear and connect with leaders, CEO’s and change makers who will challenge the status quo and share their future ready strategies to unlock your growth. 

No matter where you are on your leadership journey this podcast will give you practical ideas and tools to help you think outside the square and become a change maker in your industry. 

Future Fit leadership is your place for bite sized learning, for time poor executives.

Contact Sadhana Smiles via email: sadhanasmiles@realchange.com.au

Or connect on LinkedIn https://www.linkedin.com/in/sasmiles/

We are excited to announce our partnership with Future Leadership and this podcast will sit in their Future Exchange Community where as leaders, CEO's, Directors and executives you can access content, events, live streams and connect with your peers. To join the community click on the following link, membership is free. 

https://community.futureexchange.global/groups/official

**Future Fit Leadership acknowledge the traditional custodians of the land on which we record this podcast and we pay our respect to elders - past, present and emerging. We extend that respect to Aboriginal and Torres Strait Islander people.

-- 

This is a Guide Your Light Network Production | Podcasts with Purpose

www.guideyourlightnetwork.com

Welcome to Future Fit Leadership a podcast for emerging and experienced leaders to learn, grow and become future fit! 
There has been a global shift in how we lead people. Traditional models are being challenged, and our workplaces are now dynamic. 
In this podcast you will hear and connect with leaders, CEO’s and change makers who will challenge the status quo and share their future ready strategies to unlock your growth. 
No matter where you are on your leadership journey this podcast will give you practical ideas and tools to help you think outside the square and become a change maker in your industry. 
Future Fit leadership is your place for bite sized learning, for time poor executives.
Contact Sadhana Smiles via email: <a href="mailto:sadhanasmiles@realchange.com.au">sadhanasmiles@realchange.com.au</a> 
Or connect on LinkedIn <a href="https://www.linkedin.com/in/sasmiles/">https://www.linkedin.com/in/sasmiles/</a> 
We are excited to announce our partnership with Future Leadership and this podcast will sit in their Future Exchange Community where as leaders, CEO's, Directors and executives you can access content, events, live streams and connect with your peers. To join the community click on the following link, membership is free. 
<a href="https://community.futureexchange.global/groups/official" data-saferedirecturl="https://www.google.com/url?q=https://community.futureexchange.global/groups/official&amp;source=gmail&amp;ust=1683848489703000&amp;usg=AOvVaw2f0TqhapHFy9zLTwwgyebz">https://community.futureexchange.global/groups/official</a>
**Future Fit Leadership acknowledge the traditional custodians of the land on which we record this podcast and we pay our respect to elders - past, present and emerging. We extend that respect to Aboriginal and Torres Strait Islander people.
-- 
This is a Guide Your Light Network Production | Podcasts with Purpose
<a href="http://www.guideyourlightnetwork.com">www.guideyourlightnetwork.com</a>