Renowned researcher, author, and Nielsen Norman Group co-founder Don Norman joins Dr. Athina Kanioura and co-host Priyanka Aribindi to discuss how design must adapt in the age of AI. Norman shares insights from his journey - starting with coining the term “user experience” at Apple to his current advocacy for humanity-centered design, an approach that reaches beyond products to influence organizations, policy, and the planet. Together, they explore how designers can shift from focusing on aesthetics to embracing systems thinking, why cross-disciplinary collaboration is vital, and how AI can enhance, rather than replace, human creativity and purpose.

Renowned researcher, author, and Nielsen Norman Group co-founder Don Norman joins Dr. Athina Kanioura and co-host Priyanka Aribindi to discuss how design must adapt in the age of AI. Norman shares insights from his journey - starting with coining the term &ldquo;user experience&rdquo; at Apple to his current advocacy for humanity-centered design, an approach that reaches beyond products to influence organizations, policy, and the planet. Together, they explore how designers can shift from focusing on aesthetics to embracing systems thinking, why cross-disciplinary collaboration is vital, and how AI can enhance, rather than replace, human creativity and purpose.

Future Back Drinking – a new podcast series from PepsiCo and TIME– is a masterclass in forward-thinking, from the cutting-edge of innovation. Hosted by PepsiCo’s first Chief Strategy & Transformation Officer, Dr. Athina Kanioura, each episode features riveting conversations with industry pioneers, illuminating the technologies and trends that will redefine our tomorrow. Learn from and engage with top-tier visionaries as they uncover the challenges, opportunities, and breakthrough moments encountered in transforming today’s fast-paced world. Future Back Drinking isn’t just a podcast; it’s a journey through the now into the next, served with a twist.​ Ready to see what’s next? Join Dr. Kanioura on Future Back Drinking—where the future starts now.

Future Back Drinking – a new podcast series from PepsiCo and TIME– is a masterclass in forward-thinking, from the cutting-edge of innovation. Hosted by PepsiCo’s first Chief Strategy &amp; Transformation Officer, Dr. Athina Kanioura, each episode features riveting conversations with industry pioneers, illuminating the technologies and trends that will redefine our tomorrow. Learn from and engage with top-tier visionaries as they uncover the challenges, opportunities, and breakthrough moments encountered in transforming today’s fast-paced world. Future Back Drinking isn’t just a podcast; it’s a journey through the now into the next, served with a twist.​ Ready to see what’s next? Join Dr. Kanioura on Future Back Drinking—where the future starts now.

Future Back Drinking with Dr. Athina Kanioura

Future Back Drinking – a podcast series from PepsiCo and TIME– is a masterclass in forward-thinking, from the cutting-edge of innovation. Hosted by PepsiCo’s Global Chief Strategy & Transformation Officer, Dr. Athina Kanioura, each episode features riveting conversations with industry pioneers, illuminating the technologies and trends that will redefine our tomorrow. Learn from and engage with top-tier visionaries as they uncover the challenges, opportunities, and breakthrough moments encountered in transforming today’s fast-paced world. Future Back Drinking isn’t just a podcast; it’s a journey through the now into the next. Join Dr. Kanioura on Future Back Drinking—where the future starts now.

Future Back Drinking &ndash; a podcast series from PepsiCo and TIME&ndash; is a masterclass in forward-thinking, from the cutting-edge of innovation. Hosted by PepsiCo&rsquo;s Global Chief Strategy &amp; Transformation Officer, Dr. Athina Kanioura, each episode features riveting conversations with industry pioneers, illuminating the technologies and trends that will redefine our tomorrow. Learn from and engage with top-tier visionaries as they uncover the challenges, opportunities, and breakthrough moments encountered in transforming today&rsquo;s fast-paced world. Future Back Drinking isn&rsquo;t just a podcast; it&rsquo;s a journey through the now into the next. Join Dr. Kanioura on Future Back Drinking&mdash;where the future starts now.