Kate Howard // Head Of Marketing at The Sheet Society

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FUSION Fast Forward

This series is brought to you in partnership with MouthMedia Network and the NORA network where we re-visit the key themes presented at Online Retaile 
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This episode dives into the recent changes in Australian Media Laws and the impact on how consumers interact with social media platforms and content. Kate delivers some big answers to how this will impact conversion results from digital tools like Facebook, and what marketers can be doing now to plan for the battle ahead.

https://drive.google.com/file/d/11vRzZrC2GtfXSHhuVxhaFvFTdL1lr1cS/view?usp=sharing 

Show Notes

  • Discuss the recent Google, Apple and Facebook changes to data policy and the impacts on the way we measure campaign success, conversion and ROI.
  • How marketers need to think more holistically, and less about the specific channel performance in digital advertising. 
  • Users have to opt-in to tracking – the impact on Facebook advertising as we know it.
  • Pressure of changes on smaller businesses – Apple and Facebook at war with what the ideal customer experience should be.
  • How to develop a battle strategy to get through the major challenges facing marketers.
  • Consider switching from the current emphasis on digital vs opening up to a broader brand focus.
  • What the opportunity to do better marketing looks like.


Links:

The Sheet Society 

Register for Online Retailer Conference & Expo, 21-22 July 2021

MouthMedia

NORA

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FUSION Fast Forward

This series is brought to you in partnership with MouthMedia Network and the NORA network where we r 
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