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Best on Ground
Paul
Speed Dating with your work hat off helps you compare apples with apples when considering tech solutions.
David
Learning has genuine value – it's the only way to improve anything that is keeping you down.
Trent McLaren (Divi Pay)
The side events, it feels like a 5 day music festival – Accountingpalooza
Jack Kay (ChangeGPS)
The best ones are when expectation meets reality. Content is focused without marketing spin
Worst on Ground
Paul
When tech delivers content outside the core problem the tech solves (wait for the stoush with Trent over why).
David
Too many speaking slots in narrow talent pool. The slots are becuase vendors paid even if they don’t have quality content to deliver.
Trent
With a Vendor Hat on it’s clear the pay to play model make ROI didn’t correlate . Events who used to charge 20k for an inperson event shouldn’t charge 20k for a virtual one.
Content programs are commercially led and commercial outcomes can conflict with attendee priorities
mm
from the trenches.
Mm
Ladies and gentlemen, welcome to from the trenches. Real life in the accounting industry. My name is David Boyer joined with me is paul Meisner from Five Ways Group and were brought to you by change Gps productivity, profit and performance.
Just like that. Software for practice management and compliance advisory
for accounts of all sizes. As paul laughs on our Microsoft teams call because I'm practicing the new platinum trenches sponsor paul. See you love it. Hello listeners. Hello all welcome to Yes, very exciting. David, very exciting. Joined by a couple of
couple of legends,
couple paul. What happened today
taken the happy pills today to call marketing and sales people and all around good blokes legends. Well, I have already been sold twice and we've only just done the pre game. So there you go. I haven't bought anything yet though. My wallet stays firmly
in my pocket. But disaster both. You did ask for both things for free. Nothing is actually being sold. There's no exchange of value. But welcome to from the trenches, my mate, Jack. Kay, who is the head of growth and change GPS.
Jack's been made famous by many things, but his biggest claim to fame is he's probably spent almost $1 million dollars on advertising and sponsorship at accounting events. Jack.
Hey there, David, Thanks for having this. And you know what a mental spending all the money. So I'm happy to have you can, you can be a happy man by spending other people's money. It's such a good time. Yeah, absolutely. And welcome back to, I think the second or maybe third time
former winner of accounting Thought Leaders. To what the hell over to take for that to come up. One of the greatest innovators in accounting, digital events.
Gold Coast residents. Covid. UK escapee.
The not as famous as paul, Meisner. Trent, McLaren. Just
casual class. Uh, wonderful to be here. Uh, all I was in hysterics that you called me a legend mate. I really appreciate the commentary. And yes, I did try to sell you something for free within a minute or two of joining the call. Five minutes and 19 seconds. It took five minutes and 19 seconds.
It's actually, I'd pay to see it. You you should pay to see trends seamlessly work into it. I mean, just let me buy you a coffee. It'll happen very very quickly.
I think there it is. He just did it. He just he's got a value proposition across paul listeners will be baffled that we've got people like Jack and trends on the show today. Um, people like Jack and Trent have been, to be honest, fought up for trenches for a very long time.
Trade is the leading winner of worst on ground, I believe. I think he's
he single handedly. I think given us more content inside of the leg, basically, you're welcome than anyone else in your content to talk about for a few weeks is what you're really saying.
Move over accounting award winner. Just
that's crazy.
Well, you know, I never wanted accounting award and Trent one about 15 and one. That was pretty the.
Well, yes, So listeners don't know this, but Change GPS was the sponsor for the Thought Leader of the Year award this year, Australian Accounting Awards. So, you know, if you can't write a check.
Uh huh.
That is what we
so many things I could say. All right. All right. We don't need to get into us and innuendo paul. Today's show the problem with sponsor lead conferences that you've got paul and I on you've got people trans organized them. Jack's been involved with them for a really long time.
Part of the new trenches, paul is us trying to find solutions for a lot of the problems we've been shining a very bright spotlight on for years.
Tell the dear listeners before we get into the show, what are we doing?
We're running a summit,
David Bang Bang Summit running there. It is a the
it's a utopia show. We're running a some but it's a symposium. Any announce tables. Will there be any announcements? Airport. Cool. I'm not sure. We'll see, we'll get into it. But we thought we we we thought while we had this many people on a call together
that we would we would find some of the best and some of the worst things from experiences and views of a conference and then maybe we might have
learn from it.
Well, you see what were some of us are miserable, we're in lockdown again,
we are kids working. If you're in lockdown in your single life, probably pretty good if you're in lockdown in your kids are in school and you're trying to do home teaching, it's pretty tough. If you've got clients are in hospital and tourism, it's probably even tougher for you, then maybe some accounts you don't have industries that are negatively impacted at the moment,
and what's happening is we're missing out, We're missing out on content, on education, on companionship, on community, We're going to try to fix it best on ground, worst on ground, and then the big, big reveal of what the summit is going to be at the end of this show,
geez, I'll tell you what, we've sold out paul, we've got more corporate sponsors than you can throw a sponsored session out of this one,
but we're gonna, we're gonna talk about that a little bit later. Best on ground or sponsor lead conferences.
Who's going first? Let's start with Jack.
Oh, okay. Alright, pressures on the best of it. I have to say it's, it's, you know, it's not no specific conference per se, but it's, you know, from a better perspective and otherwise as well, I've attended a few, not only just put my way into a bunch, but it's where the expectation meets reality. So
like, you know, there's so many conferences out there that are saying, you know, we'll do this, that and the other
um but like, you know, for example, like uh you know the BGL Roadshow, like when you go to the video roadshow, you know exactly what you're in for, you know what the gender is, you know, what's, what's gonna be happening, the vendors, like we all know what kind of person is going to be coming. There's no disappointment. It's all very clear, very concise. Uh, and I reckon it's just,
it's essentially that like when expectation meets reality, like speech trade up,
we've certainly been to many conferences paul where we'd go to a session. That sounds amazing and someone just stand up there and do a product demo.
I like product demos personally. But no, but not not when it's something we're not when the title and the learning outcomes of this thought, leadership gets CPD and then somebody just doing a product demo
naming, naming sessions has always been
a very interesting test of. You guessed the session by the name is kind of a little bit like trying to read a tabloid for facts. It's sort of, you never quite sure what you're going to get.
You know, you're generally going to get compliance is dead. But apart from that, you got no idea is the reason why I'm putting these, uh, these topics, people just flock to the idea of all,
what would that look like? What would happen if it's buzzword bingo? I think it is. Often
I'm writing, I'm writing our conference topics at the moment for this one. We're about 38 sessions and one of the ones I've come up with is culture beats, innovation teams for breakfast.
Do you have any idea what that's about?
Is it, is it just it like a daily zoom call with the whiskey every friday or something like that?
But that's designed these things. We're writing these things because we want you to click on them and get interested in actually come to them. What's going to be the new version of the pool table or the table tennis table? That's what's going to be the home, the working from home. We need to work on that for the summer. Just be happy.
I'll just be happy for people to put pants on while they attend. I think not just playing virtual poker around a zoom call because I I've done that a few times in lockdown. That was
good for the people that enjoy playing poker and not so good for everyone else. That's like, can I leave yet? Or
we're going all in on this track, We're going all in best on ground for conferences, sponsor lead conferences. So their responses there Trent. So my best on ground in events conferences, there's always the accounting Colusa of things. That's the side events. It's the pre con parties, put your hand up. If you've never been to a pre con party, everyone, you look around, everyone's got their hands down,
everyone loves a free beer, wine and drink. Everyone loves being to catch up with people that all the things that happen around the main event. So for me that's always been the best part of seeing the community ad and be creative and had these different elements together. Um and you know, as a vendor that was a very fun, creative thing to do. I know my life at one point was just flying to
other countries to throw massive parties so that accountants could
drink beer like that. That's not the worst. I would put it in my career highlights for sure. Like uh where else can you do that?
You're like fire festival went well. Yeah, I feel his life, I wish there was more Van Wilder. Van Wilder. That moving Van Wilder and I a post about that the other week, someone did say it might have even been Newport. I know someone did tell me once that like you kind of like Van Wilder for accounting, you just throw parties for people
wherever they are so that they can have a good time slash
be a little bit hungover before the main date
paul. One of the problems that we keep seeing in virtual events is event organizers trying to replicate that community and networking and chat through virtual booze, virtual rooms, hangout sessions of personally never seen at work,
No,
what's this? What's going on?
Well, you know what my solution is the GPS webinars that we do, we get about 8, 900 people on them and we just say go nuts in the chat and post your chat also that everybody can see and then you just try to get some traction going in the chat, you might see a name you recognize, like, unfortunately to me, there's just this hard limit on those things
and that if you want, the community happening kind of needs to happen afterwards or separately,
you know, in a facebook group, in a WhatsApp group, something like that. I think the only way that it works, I think the best events that I've been to online don't even try to replicate this.
Uh certainly the virtual and to be honest, I mean I've been so busy over the last 18 months. I don't reckon, I don't think I've actually been to plenty of webinars, but no sort of
you know, uh
the challenge is always getting a conference to feel like a whole conference, not just a series of zoom calls or a series of a series of presentations. Um,
but it's
because I'm with training and I think that the
the, what what, what 2021 something happened, I don't know what's happened that this is, you know, can we highlight this, put this at the start,
I think, you know, there's something, I reckon it's something that they put in the fires a jab.
Oh no, I didn't, I didn't have it, it didn't have it in the end yesterday, I was I was due for it yesterday, but there was a scheduling mix up. Uh But look, I think of course there was the network, one of the things I've always spoken about, David is that a lot of firms tend to be really small and actually tend to be sold traded, so it's getting them out of the office and and being able to step away
from your desk computer from client, take a day off, go and speak to other people who have who do the job, but also do a very a very good simultaneous or back to back uh comparison of different products being able to go and go, right, what do you do?
How easy is it, how hard, who does it suit?
How much does it cost and kind of do that across? I I we've done a session on on preparing for conferences. You're used to make a list of all of the
the add ons I wanted to see you wanted to speak to
and kind of creator create a plan to put them all together side by side and have a look. And I think that's
that's one of the real benefits of being able to crunch that into a day as well as people drive by your drinks, which is always fine
your cheek poll, you just shape.
Not the first time I've heard that
the funny thing with the content is we always criticize it when it tries to be too thought leadership and probably goes a bit outside the lane of what that product actually is. And at the same time, the vendors are sometimes a little bit too scared to say, hey, by it, it's this much, it's really good. Here's the value that you're going to get out of it.
Um, and we're gonna rip the L. A. We're gonna rip the Band Aid off that long when we share with everyone what we're doing there. For me, best on ground for events. I just think learning has a value more than ever. Learning about things that maybe you're outside what's immediately in front of us. I outside knowing 15,000 different government grant terms and conditions
outside knowing how to get your phone system on to avoid that you can transfer calls,
which is stuff we've all had to deal with, challenge the mental framework that we're in by listening to something a little bit different but still applicable. I personally have a value on that and that was something I always got out of the events that I went to. So we're going to bundle up these four best on grounds and we're going to bring it into
uh
The best of what we think we can do for the trenches summit. Which by the way, when what's the date? Boys are? 13th September
that's it.
Early September. A in zero Com was supposed to be around then. It's not though.
Who,
why was the genius? Who came up with this? It's a good thing. We've been talking about friends at zero about this one
paul. It's a segment that's been, it's got cobwebs on it, it's a little bit dusty, it's a little bit rusty. It needs some W. D. 40. It needs some mr Shane. It needs a shamwow. It needs to be pulled out of the closet and put it in the sun,
needs to get the mothball smell off it. The segment pull west on ground. I love to see you can't have enough. Worst on grounds I don't reckon. Well I'm trying I just don't want to get too angry and negative out there. There's no it's tough enough.
Let's lighten the mood of West. Is there is there a reason why names just etched into the hard template of this section or
it's hard coded in brackets? What did Trent do this week?
Yeah it's actually if you if you click it it's a hyperlink to your linkedin account. Yeah that makes sense,
paul. Worst on ground at event conferences, wind him up because you've got nuts at these things.
Hey,
David, I've had a problem with my biggest gripe with conferences, ears.
Just show us the product like, seriously, It's not that hard, right? If you're a sponsor and you have a product and you want me to buy a product, I need to see it.
I need to understand who it suits. I need to know what it costs and I need to understand how it's used. I do not need
an hour
of existential threats. I don't need you to tell me the latest on time sheets. Value price. Seriously, people who, whose history is just selling mops, gets on stage and tells us how to run an accounting firm. It gets my goat, David.
You know, we're recruiting for some sales roles at the moment. I know twenties as well. Boys. Let's look at the mop salesman category on seek. And let's see if there's some talent in the mop industry. I'd love some good, I'd love a good pine O clean expert to do a cleanse on our database. I just, I honestly, I still, I would love one day an answer to why
thought leadership content out of people who just sell software
is required outside of it works like I get, I get that it's, I get that it has some, I don't know, mythical Clickbait, e type
pull or appeal. Gail the curtain. But invariably a little bit if you like. That would be helpful.
But invariably I don't recognize what organization impressed or the wiser.
Did you hear that Transit is just a little, we're not, we're not happy anymore. I mean that wasn't quite the curtain I had in mind, but just in general and how teams work and go towards these things.
Normally you get the marketing team because they are the wordsmith. They're thinking about the Clickbait title right there, like, oh, you know, the future of the death of the, the most innovative way to get out of bed in the morning, blah, blah, blah. But that
then they've got to figure out, okay, well who's going to speak about this, Who in the business is most qualified to maybe speak about this or you know, is that we'll get the country manager to do it and we'll put a story together and we'll speak to them about their life a little bit and try to figure out how to key and put this in. But as you said, it just, it just kind of works like people, if this is all marketing copy related, if the headline is good on the
email, if the headline is good on the talk, people will open it, some of them will click through it, some of them will subscribe, some of them will turn up and then it's in the database. So there is a, there is a process in a method that vendors go through to figure out how do we make sure that people are going to attend our session
and then from that we can use that data to re market them at a later stage because that's all vendors really. That's all they're thinking about. How do we, how do we make money on this investment? How do we get our R. O. I. On actually coming to this event in the first place?
Like just a bit, surely, surely just demoing the product and
like showing its use case. I've never got, I've never got the
I don't know. It seems like it's just all of the conferences historically have had that level of and it's the same content. Just revenge with no and the conference with no practice vendors will tell you straight up, don't do a sales demo. Our audience won't like it. So then vendors have to get really creative on well, how do we put something together where we can still kind to talk about our products
in the first place? And that's why the end result is these wacky
click bait titles where they can't really show the product is because the event organizer has said
no, we need you to not do a demo. That's not what this is. This isn't a sales pitch. This is branding
Jack. You've spent almost $1 million dollars at conferences and come up with a lot of different titles just showing a demo work.
No, I don't think so. I mean like you gotta groom for the people. I mean, I think that the entire the process I go through anyways is uh if people don't want to buy my product can they still walk away with some value? So like what practical stuff can we cover off so they can walk out of their room and want to come back next time? So I'll buy my product next time.
So it's sort of you know, you've got like a 40 50 point nurture sequence that you're working with when you're when you're dealing with, you know marketing with these sort of conferences. So
I think it's about just making sure that people get value. I think it's more than just yet pushing your product and getting the sale on the spot. It's about how do we actually make an impact and how do we actually do some cool stuff in all of this? But also paul, I'm gonna put it back. I could have sworn with what episodes where you said stop trying to sell to me if I want to buy it or buy it.
And I think that that's a very interesting point and I think something interesting that Trent said was the concept of a sales demo. C I think you can I mean I'm very big on practicality, like
it eats
in my mind, you can do a demo without it being particularly
sales
and you or you can be sales e by not even mentioning your product. I think it's it's the
mhm.
It's the way you do it now and again. Not that it's easy, I think
it's very hard to come across as not sales e when you're
realistically talking about how much something costs and who uses it remains off track here. But accountants are actually excellent at doing this because the best leads any software company gets is because another accountant has told the other account and check this out. Here's why. So
it's hilarious. Like you can see literally the best salespeople for accounting product can also change. I'll pivot my worst on ground a little bit. We are running over time, but you know, not uncommon for us
is
the content not so much outside. It's the fake fear for me has always been a bigger one. It's it's it's almost like inventing a fire,
not even in the direction that
someone software fixes it.
Like they tend to just invent this massive fire and then go by the way, my software
baby, you know what? I'm on my on my google ai news algorithm. It told me that
uh podcast are dying and I clicked on, I just clicked on it. I got sucked in what
Western ground for me at conferences and thanks for that little bit boys. Um there's too many speaking slots. So accountants, we have a lot of knowledge where knowledge based workers, but to get the best contents from people who have actually done things and accountants just aren't great presenters.
And we know one from the trenches, we used to have the five and five where we interviewed a lot of accountants and we stopped doing it because
we found it hard to find people to share their stories. And even if people had good stories, not the best people to share them succinctly.
So it's and that's often why when you go to conferences, you see the same names
because they're excellent presenters. Paul's a good presenter, Jackson, good presenter, Transfer, good presenter of Vanderbilt's a good presenter. Alleys are good presenter, they've got their own podcast now, they're so good.
And so these names kept going around because it's really hard and we know at GPS we've got this great pool of people who have unbelievable stories, you know, Jack's spent on the phone to this week trying to get them to tell the story through different, it's hard to do.
Um so you end up with too many streams, you dilute the talent pool, kind of like what happened to the Eifel when we introduced GWS and Gold Coast, There wasn't enough experience footballers to go around. The quality of football drop for a couple of years. They're just the talent pool for people who can present in Australia is not that big. So I reckon, and the reason they have so many slots
is because that was probably gonna be my point is that this is more of a, because these events are typically very commercial lead, which is a normal, normal thing. Um the more slots they can sell, the more streams they create and the more over it waters down the capacity for people's attention spent, right? And it waters down the amount of people that will attend each session. So in some cases it's actually better to have
less sessions but are targeted and more high quality covering a variation of things
so that you're getting more more bang for buck is one word for it, but it's, you know, get a balance between quality vendors and quality content where it's an even sprint. We're not sitting there with some sessions where there's 20 people turned up for five people turned up and I've seen two men live conferences where that's the case because there's 20 different stands, what would happen, I wouldn't talk to someone that they would have been filling the aisles of your top sitting down, they didn't share about it on social. I don't know, I mean,
nah, it's a very interesting one about about the face to face conference versus the
versus the online, obviously you can being a virtual conference and with the ability to record it and have it on demand, you can attend some live, you know, that was,
I think one of the big problems with business expo, they just sold so many slots like there was just there was there was at some stages there was three or four rooms you wanted to
stick your ear in and you just physically couldn't couldn't get couldn't get it. So I think that is the opportunity never went, we never we never went to sessions. We just tried to corner founders and ceos of tech companies and tell them everything that was wrong with their products. That's what we used to, conferences and other people would, you know, All right, The voice of the people here. Trent. What's your worst on my side, coming from a from a gender perspective was the, as we had the transition in person to online and obviously my experience was a little bit different being in the UK for the last two years,
But that value just didn't correlate. Like you couldn't ask me to spend 10 to £15,000 for an in person event and then tell me, look, we'll just convert it online. We won't change anything. This is what it's going to be across. You'll get a session and we've got a virtual booth and we're totally expecting this virtual booth thing to take off.
Um, I don't know if anyone is actually done a virtual booth or had to sit on a virtual booth, complete waste of time until complete waste of time. I'm so fully against them because nobody cares. Like if I wanted to go to a virtual booth, I would have just gone to your website and booked in a demo in the first place or gone to your website and done your live chat
there. Don't waste vendor time and try to convince me that
£15,000 as well spent on a virtual booth, I'm going to, like, talk to you really quickly about why this is a terrible choice and it probably wasn't your idea. It was probably the marketing or the ceo and you're trying to do your best job and I get it, but don't bring it up to me and say this is a good idea and I should trust you with my money because I know you're not interested in
my well being in this sense, you're just trying to cover your own ass at that stage
in my
so I don't think there's a there's a really interesting point there about the it's almost this
inability to innovate in a conference sense. It's like, well, let's just do, oh, we've got to do it online quick. We had sponsors, we had we had physical sponsor booths, what's the closest thing we can get? Not not reimagining it? You know, this is this is, I guess the
the sort of event problem of trying to take mild and putting it online, but without actually redesigning it for cloud, it's like you're just trying to
throw and throw a desktop file up in the cloud and then hiding under the desk until it breaks. It's like,
so what happens?
The flip side of that is that conference organizers, who have never organized a virtual conference before get sold to the features by the software providers selling to them and those providers sell them the feature booth. The idea of the virtual booth because it maybe it worked in another industry, or maybe they just developed it and they need to flog it. But Jack and how many between us, Jack and Trent? How many virtual conferences of you each organized?
Probably only between three and five, but they were all very large scale.
Uh and you know, this the idea for these came out of kind of the problems that I've highlighted before, like, you know, no one was going online and running good online events. Um fortunately, you know, had a great relationship with the guys at the context, with the guys at A C. C A.
We managed to bring these events together online. And the very first one we ran had 17,000 people registered. And we were so focused on a tender experience, both going onto the site picking sessions,
the actual on the day experience, making sure that that was fully organized. All the speakers were engaged and that was fully organized.
Um Yeah, so I've had my fair share of running large scale events and that was super rewarding. Like I I truly really enjoyed being able to do that and seeing the success that came up, that it's actually not that hard to do. If you take into consideration. How do we make this easy for
attendees? How do we make this really easy for vendors? And how is there a win win for both sides?
Um It's not rocket science, but I think when you look at it from, well, I don't think it's rocket science, but I've been through it five times now. So
look, that is a great segue into what we're actually going to do to solve it now. From the trenches summit is on september 13th and 14th. Links are going to be available soon to get your pre registration on here are the things we're doing to get the best of what we've had in the past without the worst. And the number one thing paul, something we have been advocating since day dot
60% of the content is trenches approved. That means paul, myself or timothy Monroe, the founder of Change GPS partner, Change accounts and advisers have reviewed the content, signed off and said, yes, we would go to that. 40% of the content is sponsored, driven
sponsors are coming because they want to get your email address is when they ask for it, If you like it, give it to them because they believe they can help your life. And paul we're not hiding behind what sponsored here are we? Exactly. And I think that's that's been one of the cornerstones, David that you and I have always spoken about about this is
be honest. Call a spade a spade. If there is a corporate corporate need, as there always is. And I don't think anyone minds that
it's when it's when it looks, it looks like content, but it's actually paid. You know, that's something we really wanted to get away from.
The bas agent content is also signed off by people that matter. Jack. You've been on the phone furiously to some key players here are Yeah, that's it. Uh to be uh a B and C. Peter thorpe and the team over there. So, um they've looked over the agenda and its its fascination approved
bad as agent approved. That's it stamped
on demand alive. Now I get frustrated. I signed up to things. I say send me the recording. I never watch it, but I know that a lot of people do because I can see it in GPS numbers trends so you can turn up on the day and it's free, it's free to attend if you want to attend it live or for uh there's an upgrade option. And that upgrade option gives you the ability to access
every single recording jack. You'll have to confirm the upgrade price because I don't recall where we landed on that.
No, I've got no idea. You're kidding. We're just trying to sell some pre sale tickets. Yeah. Well the idea being that if you want to attend all the sessions, play them all back.
You can you just upgrade your ticket at the checkout and you'll be able to uh get access to every recording as soon as they're available, typically within 48 hours. Post the online summit.
Here's why we're charging for it. We want you there live, you can't complain about missing out on the live conference experience if you're not there yourself and we know that you have to deal with client stuff and that becomes a bit harder. But we want you in the chat, we want you engaging with the presenters and we can't do that if you're just watching it afterwards. So it's almost like a penalty
come live or pay. It's free if you come live,
the literal elephant in the room is what happens to your email address. What happens to your data? I'm going to make it crystal clear here for platinum sponsors. We have three or four platinum sponsors, D. V. P. And change GPS, two of them. The locked in at the moment, they're getting all your email addresses,
it's gone, they're getting it. That's a price to get all this free content
for the rest of our sponsors. You're if you opt in there's gonna be pulling all the sessions, if you opt in and say yes I want to be contacted, they're going to contact you. This is the commercial reality of an industry, there are buyers and sellers. They need to transact paul. Is this the most transparent way we could do this? I think so. And and that's that's really all I've ever asked about conferences is the
and he
You're not going to wake up have the post conference hangover of 25 emails. There's not gonna be vendors sitting in the corner swapping email lists or names and numbers collected. Um yeah, you're gonna know, you're gonna know where it is.
And finally the theme,
all these conferences have themes are the best ones. Do We are very simple theme. It's from the trenches theme.
It's real life in the accounting industry. It's what matters right now. None of these futurism nonsense. None of these robots are going to deliver your pizza, paul's favorite topic, although they probably, I mean, there are drones that will deliver your pizza these days. So, yeah, that that could be it could be a talk if you want. I could probably, you know,
Yeah,
It is really nothing beyond three years. What is it? Nothing beyond nothing that we won't actually see?
The only, the only session that talks about futurism is something that's actually been funded in the federal budget. So, we know we know what, we're all pretty accurate Paul. We've gone miles off our little run sheet agenda here, about 20 minutes longer than we actually wanted to.
Uh but it's pretty good. We're pretty pumped. Look, it is going to be, it is gonna be fun. We are bringing together. Um look, and I think the other thing is
a lot in the accounting industry. Used to one vendor or one main vendor bringing a conference together. You know, I think having
having a podcast, doing it with some platinum sponsors really gets us to bring other people who otherwise wouldn't be all together in, in one, uh, in one area together.
I'll tell you one thing I'm looking forward to. There's two sessions that are focused on customer service coordinators and practice managers,
easily the most under serviced part of the accounting industry. So we got a couple of sessions on for those guys. Try how are people going to sign up in the comments of this episode? I'm assuming that's what you gonna do with this day. If you're going to put the early bird registration link and you can click it register of your email so that as soon as we do go live,
you my friend will get direct access, You can sign up, check it or your sessions
and you and it's, it's gonna be super simple. Like I've, I've done this a few times now. Super slick. You just adding all the sessions in your basket that you want to attend. You hit check out, you then enrolled and you just get ready. Just get the popcorn to the side, block out your calendar for those two days. Maybe organize a watch party. I don't know like the sky is the limit for how much
fun this will be.
From my perspective,
the more I think about it, you get absolutely nothing by signing up to the early bird that you're not paying for the whole conference, but you do get a calendar invite that will block out time in your calendar and we cannot put a price on that. I just want you to stay informed. I think that stay engaged. So, you know
that as soon as it goes alive, what's up? What's available and what's coming next? Have a great week, everyone, we'll see in the next episode, we'll see you and from their trenches summits. Thanks again for listening to an episode of from the trenches, David and I love to hear from listeners so you can reach out if you've got feedback or story ideas,
get in touch. I can be reached on twitter
at paul, Misener underscore or on linkedin, all my stuff.
I'm on twitter at David Boyer, B O Y A R on linkedin. David Boyer
role in the trenches.