After the great feedback we received from the previous From The Generals, David Boyar brings you three insightful interview with the Intuit Generals. 
Tune in to hear Rich Preece (Global Accounting Segment Leader), Nicolette Maury (VP and MD Australia) and Bianca Bowron-Cuthill (Head of Customer Success) talk about anything and everything to do with the presence of accounting software in our profession. 

From The Trenches’ - Real Life in the Accounting Industry presented by Paul Meissner and David Boyar. 

https://www.fromthetrenches.com.au/ 

Show Notes 

Rich Preece (Global Accounting Segment Leader) 

Rich touches on customer value propositions, internal firm vision, the role of Intuit in society and preparation for the future of work. Here’s a summary of the questions posed to him: 

- Is there a burning platform for change within Cloud accounting? 
- What do you say to business that say they’re too busy to adapt? 
- Do you care about the quality of the leads you generate? How do you monitor those leads? 

Nicolette Maury (VP and MD Australia) 

In her interview, Nicolette speaks about the role of artificial intelligence, cloud and app penetration in Australia, chat bots and the growth of small business. Here’s a summary of the questions posed to her: 

- Talk me through Intuit’s re-entry into Australia? 
- How do you service clients utilising a desktop? 
- What were the key announcements from Intuit today? 

Bianca Bowron-Cuthill (Head of Customer Success) 

Finally, Bianca spoke about the importance of upskilling, the role that leadership plays internally and externally and the changing perception of accountants in growing small businesses. Here’s a summary of the questions posed to her: 

- How do you bridge the gap for those who feel they are ‘just’ an accountant or bookkeeper? 
- What is the value of cloud accounting software to accountants? 
- What is one thing accountants can do right now to improve their firms?

After the great feedback we received from the previous From The Generals, David Boyar brings you three insightful interview with the Intuit Generals. Tune in to hear Rich Preece (Global Accounting Segment Leader), Nicolette Maury (VP and MD Australia) and Bianca Bowron-Cuthill (Head of Customer Success) talk about anything and everything to do with the presence of accounting software in our profession. From The Trenches&rsquo; - Real Life in the Accounting Industry presented by Paul Meissner and David Boyar. https://www.fromthetrenches.com.au/ Show Notes Rich Preece (Global Accounting Segment Leader) Rich touches on customer value propositions, internal firm vision, the role of Intuit in society and preparation for the future of work. Here&rsquo;s a summary of the questions posed to him: - Is there a burning platform for change within Cloud accounting? - What do you say to business that say they&rsquo;re too busy to adapt? - Do you care about the quality of the leads you generate? How do you monitor those leads? Nicolette Maury (VP and MD Australia) In her interview, Nicolette speaks about the role of artificial intelligence, cloud and app penetration in Australia, chat bots and the growth of small business. Here&rsquo;s a summary of the questions posed to her: - Talk me through Intuit&rsquo;s re-entry into Australia? - How do you service clients utilising a desktop? - What were the key announcements from Intuit today? Bianca Bowron-Cuthill (Head of Customer Success) Finally, Bianca spoke about the importance of upskilling, the role that leadership plays internally and externally and the changing perception of accountants in growing small businesses. Here&rsquo;s a summary of the questions posed to her: - How do you bridge the gap for those who feel they are &lsquo;just&rsquo; an accountant or bookkeeper? - What is the value of cloud accounting software to accountants? - What is one thing accountants can do right now to improve their firms?

In the age of FAKE NEWS, brave souls are needed to fight through the noise and give accountants in practice the support and information they deserve. 
David Boyar and Paul Meissner share a passion for the role Accountants play in the Australian economy. As the engine room of the economy, small - medium businesses rely on their accountant for technical knowledge, business acumen and professional (and often personal) support. As the way accountants work (through technology) and service (through new services like Virtual CFOs) changes, we have to ask If accountants are helping their client’s, who is helping Accountants? 

If you read the Accounting Industry news and listen to the industry leaders then the Accounting industry is at war. It’s a war against technology, the ATO and even UBER (apparently). The problem is that most of the leaders have never worked in practice. They are subject matter experts but can't offer the perspective of someone who had to actually have conversations with clients about implementing technology, actually moved to value pricing, actually compared technology features and how an entire team may be impacted by them. 

Each week in this podcast, 2 plucky Chartered Accountants will bring you the real stories ‘from the trenches’. This no holes barred, feisty, yet humorous take on the Accounting landscape will be entertaining while sending a message to the scaremongers, that the FAKE NEWS must end. By following a simple podcast formula, David and Paul will deliver rapid value straight to your earphones. With segments like ‘best and worst of the week’, ‘Fake News exposed’ and a the rapid format ‘5 questions in 5 minutes’ special guest interviews, what more could you want. This podcast won’t be for the faint hearted.

https://www.fromthetrenches.com.au/

From The Trenches

In the age of FAKE NEWS, brave souls are needed to fight through the noise and give accountants in practice the support and information they deserve. 

David Boyar and Paul Meissner share a passion for the role Accountants play in the Australian economy. As the engine room of the economy, small - medium businesses rely on their accountant for technical knowledge, business acumen and professional (and often personal) support. As the way accountants work (through technology) and service (through new services like Virtual CFOs) changes, we have to ask If accountants are helping their client’s, who is helping Accountants? If you read the Accounting Industry news and listen to the industry leaders then the Accounting industry is at war. 

It’s a war against technology, the ATO and even UBER (apparently). The problem is that most of the leaders have never worked in practice. They are subject matter experts but can't offer the perspective of someone who had to actually have conversations with clients about implementing technology, actually moved to value pricing, actually compared technology features and how an entire team may be impacted by them. Each week in this podcast, 2 plucky Chartered Accountants will bring you the real stories ‘from the trenches’. 

This no holes barred, feisty, yet humorous take on the Accounting landscape will be entertaining while sending a message to the scaremongers, that the FAKE NEWS must end. By following a simple podcast formula, David and Paul will deliver rapid value straight to your earphones. With segments like ‘best and worst of the week’, ‘Fake News exposed’ and a the rapid format ‘5 questions in 5 minutes’ special guest interviews, what more could you want. 

This podcast won’t be for the faint hearted. https://www.fromthetrenches.com.au/

In the age of FAKE NEWS, brave souls are needed to fight through the noise and give accountants in practice the support and information they deserve. David Boyar and Paul Meissner share a passion for the role Accountants play in the Australian economy. As the engine room of the economy, small - medium businesses rely on their accountant for technical knowledge, business acumen and professional (and often personal) support. As the way accountants work (through technology) and service (through new services like Virtual CFOs) changes, we have to ask If accountants are helping their client’s, who is helping Accountants? If you read the Accounting Industry news and listen to the industry leaders then the Accounting industry is at war. It’s a war against technology, the ATO and even UBER (apparently). The problem is that most of the leaders have never worked in practice. They are subject matter experts but can't offer the perspective of someone who had to actually have conversations with clients about implementing technology, actually moved to value pricing, actually compared technology features and how an entire team may be impacted by them. Each week in this podcast, 2 plucky Chartered Accountants will bring you the real stories ‘from the trenches’. This no holes barred, feisty, yet humorous take on the Accounting landscape will be entertaining while sending a message to the scaremongers, that the FAKE NEWS must end. By following a simple podcast formula, David and Paul will deliver rapid value straight to your earphones. With segments like ‘best and worst of the week’, ‘Fake News exposed’ and a the rapid format ‘5 questions in 5 minutes’ special guest interviews, what more could you want. This podcast won’t be for the faint hearted. https://www.fromthetrenches.com.au/

After the great feedback we received from the previous From The Generals, David Boyar brings you three insightful interview with the Intuit Generals.
Tune in to hear Rich Preece (Global Accounting Segment Leader), Nicolette Maury (VP and MD Australia...

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