We’ve been working with Kinda Studios to delve into the neuroscience of how our brains, understand and react to podcasts and why they're so powerful.

In the second of three episodes, Fresh Air founder Neil Cowling chats with Robyn Landau and Katherine Templar-Lewis, the co-founders of Kinda, to explore the neuroscience of memory. They discuss how our brains have evolved to store information through stories, not facts and the ‘neuro-ballet’ of dopamine and oxytocin when listening to a great story.

Proving that podcasts provoke more powerful, more emotional physical responses than video, laying down stronger memories and moving us to take more action as a result.

Read more from Kinda Studio's report on memory HERE.

We’ve been working with Kinda Studios to delve into the neuroscience of how our brains, understand and react to podcasts and why they're so powerful.
In the second of three episodes, Fresh Air founder Neil Cowling chats with Robyn Landau and Katherine Templar-Lewis, the co-founders of Kinda, to explore the neuroscience of memory. They discuss how our brains have evolved to store information through stories, not facts and the ‘neuro-ballet’ of dopamine and oxytocin when listening to a great story.
Proving that podcasts provoke more powerful, more emotional physical responses than video, laying down stronger memories and moving us to take more action as a result.
Read more from Kinda Studio's report on memory <a href="https://freshairproduction.co.uk/editorial/memory-recall-and-action-taking/">HERE</a>.

Fresh Air Production is a leader in making podcasts for brands. This is library of valuable conversations about brands, audio and where those two things collide to create podcast magic.

You'll find case studies of our clients talking about how they made their shows and why they worked. You'll hear marketing leaders from all over the world speaking to Michaela Hallam - our Director of Content - and there are the recent fortnightly shows where we speak to pelople we admire about the world of podcasts, as well as keeping up to date withe the latest audio innovation. 

Presented by Neil Cowling and Michaela Hallam. Produced by Lynnike Swerts, and created by the whole Fresh Air team

You can find out more about all our podcasts here. 

Fresh Air Production is a leader in making podcasts for brands. This is library of valuable conversations about brands, audio and where those two things collide to create podcast magic.
You'll find case studies of our clients talking about how they made their shows and why they worked. You'll hear marketing leaders from all over the world speaking to Michaela Hallam - our Director of Content - and there are the recent fortnightly shows where we speak to pelople we admire about the world of podcasts, as well as keeping up to date withe the latest audio innovation. 
Presented by Neil Cowling and Michaela Hallam. Produced by Lynnike Swerts, and created by the whole Fresh Air team
You can find out more about all our podcasts <a href="http://www.freshairproduction.co.uk">here</a>.

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