As the next season of Fresh Ears approaches, we’re taking a look back at some of the most enlightening lessons we learned in Season 1.

In this episode, we tackle one of the most basic, but important, questions to consider in the creative process: why is a podcast right for our brand?

We hear insights from Lauren Boothman (AQA),  Lucy Donnahue (Happiful), Jonathan Hill (GML), Alison Jackson-Carter (Slater & Gordon Lawyers), Bryony Mackensie (Shell) and Meryl Westlake (Kew Gardens), as well as Fresh Air producers Annie Day and Martin Poyntz-Roberts.

As the next season of Fresh Ears approaches, we&rsquo;re taking a look back at some of the most enlightening lessons we learned in Season 1.
In this episode, we tackle one of the most basic, but important, questions to consider in the creative process: why is a podcast right for our brand?
We hear insights from Lauren Boothman (AQA),&nbsp; Lucy Donnahue (Happiful), Jonathan Hill (GML), Alison Jackson-Carter (Slater &amp; Gordon Lawyers), Bryony Mackensie (Shell) and Meryl Westlake (Kew Gardens), as well as Fresh Air producers Annie Day and Martin Poyntz-Roberts.

Fresh Air Production is a leader in making podcasts for brands. This is library of valuable conversations about brands, audio and where those two things collide to create podcast magic.

You'll find case studies of our clients talking about how they made their shows and why they worked. You'll hear marketing leaders from all over the world speaking to Michaela Hallam - our Director of Content - and there are the recent fortnightly shows where we speak to pelople we admire about the world of podcasts, as well as keeping up to date withe the latest audio innovation. 

Presented by Neil Cowling and Michaela Hallam. Produced by Lynnike Swerts, and created by the whole Fresh Air team

You can find out more about all our podcasts here. 

Fresh Air Production is a leader in making podcasts for brands. This is library of valuable conversations about brands, audio and where those two things collide to create podcast magic.
You'll find case studies of our clients talking about how they made their shows and why they worked. You'll hear marketing leaders from all over the world speaking to Michaela Hallam - our Director of Content - and there are the recent fortnightly shows where we speak to pelople we admire about the world of podcasts, as well as keeping up to date withe the latest audio innovation. 
Presented by Neil Cowling and Michaela Hallam. Produced by Lynnike Swerts, and created by the whole Fresh Air team
You can find out more about all our podcasts <a href="http://www.freshairproduction.co.uk">here</a>.