'Call of the Wild' is the first podcast from WWF, and is aimed squarely at young audiences of below 35. This target influences everything, from host selection to scripting, guest recruitment and music choice. 

There's a complex format involving famous names, WWF experts and people on the front line of climate change. All with the objective of giving our young listeners some clear actions they can take to help improve the environment for everyone and combat climate change. 

Here, we chat to Greg Armfield - Senior producer at WWF, and Izzie Clarke - Senior Producer at Fresh Air Production to hear how they created this wonderful podcast, and what they learnt along the way.

'Call of the Wild' is the first podcast from WWF, and is aimed squarely at young audiences of below 35. This target influences everything, from host selection to scripting, guest recruitment and music choice.&nbsp;
There's a complex format involving famous names, WWF experts and people on the front line of climate change. All with the objective of giving our young listeners some clear actions they can take to help improve the environment for everyone and combat climate change.&nbsp;
Here, we chat to Greg Armfield - Senior producer at WWF, and Izzie Clarke - Senior Producer at Fresh Air Production to hear how they created this wonderful podcast, and what they learnt along the way.

Fresh Air Production is a leader in making podcasts for brands. This is library of valuable conversations about brands, audio and where those two things collide to create podcast magic.

You'll find case studies of our clients talking about how they made their shows and why they worked. You'll hear marketing leaders from all over the world speaking to Michaela Hallam - our Director of Content - and there are the recent fortnightly shows where we speak to pelople we admire about the world of podcasts, as well as keeping up to date withe the latest audio innovation. 

Presented by Neil Cowling and Michaela Hallam. Produced by Lynnike Swerts, and created by the whole Fresh Air team

You can find out more about all our podcasts here. 

Fresh Air Production is a leader in making podcasts for brands. This is library of valuable conversations about brands, audio and where those two things collide to create podcast magic.
You'll find case studies of our clients talking about how they made their shows and why they worked. You'll hear marketing leaders from all over the world speaking to Michaela Hallam - our Director of Content - and there are the recent fortnightly shows where we speak to pelople we admire about the world of podcasts, as well as keeping up to date withe the latest audio innovation. 
Presented by Neil Cowling and Michaela Hallam. Produced by Lynnike Swerts, and created by the whole Fresh Air team
You can find out more about all our podcasts <a href="http://www.freshairproduction.co.uk">here</a>.