Jennifer Carey is the Head of Media at Channel 4 - a brand with one of the clearest remits and most distinctive tones of voice in the UK. In fact, their latest audio identity is deliberately played on a broken piano.

Michaela Hallam - Fresh Air's Director of Content - has a long history of creating audio identities for TV channels, so was keen to find out how the brand team go about capturing the spirit of C4 across all their audience touchpoints.

This episode is part of our media 360 series, recorded on location in Brighton. To find out how Fresh Air can create a podcast for your brand, go to freshairproduction.co.uk

Jennifer Carey is the Head of Media at Channel 4 - a brand with one of the clearest remits and most distinctive tones of voice in the UK. In fact, their latest audio identity is deliberately played on a broken piano.
Michaela Hallam - Fresh Air's Director of Content - has a long history of creating audio identities for TV channels, so was keen to find out how the brand team go about capturing the spirit of C4 across all their audience touchpoints.
This episode is part of our media 360 series, recorded on location in Brighton. To find out how Fresh Air can create a podcast for your brand, go to <a href="freshairproduction.co.uk">freshairproduction.co.uk</a>

Fresh Air Production is a leader in making podcasts for brands. Each episode, we focus on one of our projects and dissect it, with the client and the producer to help any Marketing professionals who might be looking to build a podcast for their brand.

For each project, we discuss why the brand did it in the first place, how we turned their brief into a reality, some of the challenges along the way, and how it all worked out in the end. Was the process complex or simple? What were the key decisions? How was it distributed and promoted? And what were the results in terms of listeners and the value it drove back to the brand?

Presented by Neil Cowling, Produced by Anouszka Tate, and created by the whole Fresh Air team

You can find out more about all our podcasts here. 

Fresh Air Production is a leader in making podcasts for brands. Each episode, we focus on one of our projects and dissect it, with the client and the producer to help any Marketing professionals who might be looking to build a podcast for their brand.
For each project, we discuss why the brand did it in the first place, how we turned their brief into a reality, some of the challenges along the way, and how it all worked out in the end. Was the process complex or simple? What were the key decisions? How was it distributed and promoted? And what were the results in terms of listeners and the value it drove back to the brand?
Presented by Neil Cowling, Produced by Anouszka Tate, and created by the whole Fresh Air team
You can find out more about all our podcasts <a href="http://www.freshairproduction.co.uk">here</a>.

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