How do you engage with to two very distinct, but different audiences ... in a single series?

That’s the challenge that ABB’s Robotics & Discrete Automation division set us.

They wanted to appeal to industry experts, but also casual listeners who were completely new to the robot scene.

ABB’s business is #2 globally, with a #1 position in robotics in the important, high-growth Chinese market.

It’s an incredibly exciting industry which ABB wanted to give listeners an insight into – and so The Robot Podcast was created.

Each week a panel of experts from industry, academia and the media takes a look at the cutting edge of robotics, analyzing how advances in auto-mation are already benefitting society and what the future will look like.

In this episodes, Fresh Air Senior Producer Izzie Clarke, Marketing Specialist Richard Blake and Marc Mustard - Global Head of Content at ABB Robotics - reflect on the podcast’s goals, how they attracted these different listener types, and their aims for future series.

 

How do you engage with to two very distinct, but different audiences ... in a single series?
That&rsquo;s the challenge that ABB&rsquo;s Robotics &amp; Discrete Automation division set us.
They wanted to appeal to industry experts, but also casual listeners who were completely new to the robot scene.
ABB&rsquo;s business is #2 globally, with a #1 position in robotics in the important, high-growth Chinese market.
It&rsquo;s an incredibly exciting industry which ABB wanted to give listeners an insight into &ndash; and so The Robot Podcast was created.
Each week a panel of experts from industry, academia and the media takes a look at the cutting edge of robotics, analyzing how advances in auto-mation are already benefitting society and what the future will look like.
In this episodes, Fresh Air Senior Producer Izzie Clarke, Marketing Specialist Richard Blake and Marc Mustard - Global Head of Content at ABB Robotics - reflect on the podcast&rsquo;s goals, how they attracted these different listener types, and their aims for future series.
&nbsp;

Fresh Air Production is a leader in making podcasts for brands. This is library of valuable conversations about brands, audio and where those two things collide to create podcast magic.

You'll find case studies of our clients talking about how they made their shows and why they worked. You'll hear marketing leaders from all over the world speaking to Michaela Hallam - our Director of Content - and there are the recent fortnightly shows where we speak to pelople we admire about the world of podcasts, as well as keeping up to date withe the latest audio innovation. 

Presented by Neil Cowling and Michaela Hallam. Produced by Lynnike Swerts, and created by the whole Fresh Air team

You can find out more about all our podcasts here. 

Fresh Air Production is a leader in making podcasts for brands. This is library of valuable conversations about brands, audio and where those two things collide to create podcast magic.
You'll find case studies of our clients talking about how they made their shows and why they worked. You'll hear marketing leaders from all over the world speaking to Michaela Hallam - our Director of Content - and there are the recent fortnightly shows where we speak to pelople we admire about the world of podcasts, as well as keeping up to date withe the latest audio innovation. 
Presented by Neil Cowling and Michaela Hallam. Produced by Lynnike Swerts, and created by the whole Fresh Air team
You can find out more about all our podcasts <a href="http://www.freshairproduction.co.uk">here</a>.