Anyone with a passing interest in fashion will have heard of Tash Sefton. She is one of Australia’s most successful fashion entrepreneurs.

Tash started out her career in fashion manufacturing, and moved into a business role, overseeing production, manufacturing and buying for one of Australia’s biggest streetwear brands, General Pants.

But it was when she started a blog called They All Hate Us with her friend and colleague, Elle Ferguson, that work and life changed for Tash. The runaway success of their website meant that she was able to leave her job behind and turn her website into a fully fledged fashion ecommerce business. From there she has gone on to co-host TV makeover show, Style Squad, create and se ll her artwork with her sister Hayley, and provide style consulting to corporates and private clients.

With her huge following Tash has also been able to shine a light on causes close to her heart such as conscious consumerism and animal preservation.

Tash talked to me about her career journey, which includes one of the funniest job resignation stories I’ve ever heard. She also tells it how it is to be a fashion entrepreneur: the hard work and long hours that go on behind the glamour of the Instagram grid, and how her approach to social media has completely changed as her career has developed.

 Tash’s Personal Styling site: Where Did Your Style Go

Tash and Hayley’s Art: Sefton & Segedin

Tash works with the Taronga Conservation Society