Many of Silicon Valley's most celebrated companies build software -- but these days, the startup everyone's talking about is Stance, which makes socks. This week, Bloomberg Technology's Sarah McBride visits Stance to see why venture capitalists have poured $110 million into a business that has little to do with technology. 

<p>Many of Silicon Valley's most celebrated companies build software -- but these days, the startup everyone's talking about is Stance, which makes socks. This week, Bloomberg Technology's Sarah McBride visits Stance to see why venture capitalists have poured $110 million into a business that has little to do with technology. </p>

Foundering is an award-winning, serialized podcast from the journalists at Bloomberg Technology. Each season, Foundering brings you inside a different high-stakes drama from the technology industry, where its companies are wielding unprecedented capital and power.

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Why Investors Poured $110 Million Into a Sock Maker

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/db7d7120-ff5f-4156-9667-ae2b001c3965/transcript

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