Facebook’s ad platform is quick to learn, easy to use and incredibly profitable. But the complex algorithms that make the ads run are still a black box for most people, and that can create problems—particularly when it comes to politics. This week on Decrypted, Bloomberg Technology’s Sarah Frier and Brad Stone  take a look at how the system works and explain why fixing issues on the platform is harder than you might think.

<p>Facebook’s ad platform is quick to learn, easy to use and incredibly profitable. But the complex algorithms that make the ads run are still a black box for most people, and that can create problems—particularly when it comes to politics. This week on Decrypted, Bloomberg Technology’s Sarah Frier and Brad Stone  take a look at how the system works and explain why fixing issues on the platform is harder than you might think.</p>

Foundering is an award-winning, serialized podcast from the journalists at Bloomberg Technology. Each season, Foundering brings you inside a different high-stakes drama from the technology industry, where its companies are wielding unprecedented capital and power.

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The Blind Spots in Facebook's Ad Machine

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/466ed086-e2d3-4fe4-bc82-ae2b001875aa/transcript

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