The e-cigarette maker Juul has seen stratospheric sales since early 2017, making it one of the buzziest startups in Silicon Valley. But now a backlash over the company's popularity with teenagers could jeopardize that. This week on Decrypted, Olivia Zaleski and Pia Gadkari trace the company's story from its origins. Juul says it only ever wanted to help adults quit smoking. Instead, it's become a social media sensation. And critics fear teen vaping is nothing short of a new public health crisis in the making.

The e-cigarette maker Juul has seen stratospheric sales since early 2017, making it one of the buzziest startups in Silicon Valley. But now a backlash over the company's popularity with teenagers could jeopardize that. This week on Decrypted, Olivia Zaleski and Pia Gadkari trace the company's story from its origins. Juul says it only ever wanted to help adults quit smoking. Instead, it's become a social media sensation. And critics fear teen vaping is nothing short of a new public health crisis in the making.

Foundering is an award-winning, serialized podcast from the journalists at Bloomberg Technology. Each season, Foundering brings you inside a different high-stakes drama from the technology industry, where its companies are wielding unprecedented capital and power.

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Inside the Backlash Against Juul

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/43cd9fea-6673-4a65-a3d0-ae2b00192c8e/transcript

With Nima Momeni convicted of second degree murder, the media storm around Bob Lee faded. Reporter Shawn Wen tries to make sense of the widespread fascination with Lee’s death. She looks to the period before his death, when San Francisco was gripped by a bitter political fight over street crime, and to the years afterwards, when it emerged from the doom loop and into the AI boom. 

With Nima Momeni convicted of second degree murder, the media storm around Bob Lee faded. Reporter Shawn Wen tries to make sense of the widespread fascination with Lee&rsquo;s death. She looks to the period before his death, when San Francisco was gripped by a bitter political fight over street crime, and to the years afterwards, when it emerged from the doom loop and into the AI boom.&nbsp;

Bob Lee Part 5: Tech vs. San Francisco

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/3ca28120-a0ac-4c20-b542-b442015830cf/transcript

Nima Momeni's trial for murdering Bob Lee began in October 2024. Lee's killing, no longer a stand-in for random street crime, no longer fit neatly into the political zeitgeist. Instead, the tabloids latched onto the story for its salacious mix of drugs, violence and sex. Reporter Shawn Wen brings listeners inside the made-for-TV murder trial, which also served as a referendum on San Francisco. 

Nima Momeni's trial for murdering Bob Lee began in October 2024. Lee's killing, no longer a stand-in for random street crime, no longer fit neatly into the political zeitgeist. Instead, the tabloids latched onto the story for its salacious mix of drugs, violence and sex. Reporter Shawn Wen brings listeners inside the made-for-TV murder trial, which also served as a referendum on San Francisco.&nbsp;

Bob Lee Part 4: The Made-for-TV Murder Trial

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/655e0963-da89-41f8-ae76-b43b01388b86/transcript

Weeks after his death, Bob Lee’s toxicology report was released, indicating that he had alcohol, cocaine, and ketamine in his system. While his killing no longer fit neatly with the San Francisco Doom Loop narrative, a new story emerged that Lee traveled through an underground party scene known as “the Lifestyle.” Lee was twisted into a symbol for a second time, now representing the secret world of the wealthy tech elite. In conversation with Lee’s friends and family, reporter Shawn Wen tells the tale of the man they knew.

Weeks after his death, Bob Lee&rsquo;s toxicology report was released, indicating that he had alcohol, cocaine, and ketamine in his system. While his killing no longer fit neatly with the San Francisco Doom Loop narrative, a new story emerged that Lee traveled through an underground party scene known as &ldquo;the Lifestyle.&rdquo; Lee was twisted into a symbol for a second time, now representing the secret world of the wealthy tech elite. In conversation with Lee&rsquo;s friends and family, reporter Shawn Wen tells the tale of the man they knew.

Bob Lee Part 3: The Brilliant Programmer and a Lot of Wild Living

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/7d5fd4a0-22fa-47fb-a7f1-b43401371c20/transcript

Inside the Backlash Against Juul

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