Jason Boyce built a successful business selling sports equipment on Amazon. As the platform has grown, Amazon has pushed sellers to lower prices, shorten delivery times and compete harder for every sale. This week on Decrypted, we explore whether entrepreneurs like Jason have reached a breaking point. They now face a competitor who's potentially unbeatable: Amazon itself. 

<p>Jason Boyce built a successful business selling sports equipment on Amazon. As the platform has grown, Amazon has pushed sellers to lower prices, shorten delivery times and compete harder for every sale. This week on Decrypted, we explore whether entrepreneurs like Jason have reached a breaking point. They now face a competitor who's potentially unbeatable: Amazon itself. </p>

Foundering is an award-winning, serialized podcast from the journalists at Bloomberg Technology. Each season, Foundering brings you inside a different high-stakes drama from the technology industry, where its companies are wielding unprecedented capital and power.

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As Amazon Gets Bigger, Sellers Feel the Squeeze

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