How can you ensure a strong brand remains relevant as consumers and their habits change? Diageo is one of the world's leading beverage companies with a host of well-established brands that have withstood the test of time. The Guinness stout is one of its products that has gone from strength to strength, finding new fans through a series of well-executed strategies. Fidelity International Portfolio Manager Aneta Wynimko speaks to Diageo's Chief Marketing Officer Cristina Diezhandino to hear about the company's approach to building resilient brands.

<p>How can you ensure a strong brand remains relevant as consumers and their habits change? Diageo is one of the world's leading beverage companies with a host of well-established brands that have withstood the test of time. The Guinness stout is one of its products that has gone from strength to strength, finding new fans through a series of well-executed strategies. Fidelity International Portfolio Manager Aneta Wynimko speaks to Diageo's Chief Marketing Officer Cristina Diezhandino to hear about the company's approach to building resilient brands.</p>

Fidelity Answers is an investor's podcast channel from Fidelity International where we put the questions investors are asking to our portfolio managers and analysts. Looking for invaluable sector views, market commentary, and the best investment thinking? Then this is the place for you.  

<p>Fidelity Answers is an investor's podcast channel from Fidelity International where we put the questions investors are asking to our portfolio managers and analysts. Looking for invaluable sector views, market commentary, and the best investment thinking? Then this is the place for you.&nbsp;&nbsp;</p>

A podcast about markets, economics and business from Fidelity International.

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