FFT014 - Getting Others to Echo Your Sales Pitch

It can be challenging to make a living when you only have small accounts to sell to. Wouldn’t it be fantastic if you could get others to sell to people they know better than you do? They could share your offer to a room of skeptical people, giving it weight and credibility. But - how do you get others to echo your sales pitch?

Finding a person who is motivated to help you is the key.

In today’s lunchbreak training, I share how to get others to echo your sales pitch. I share how my thinking evolved into finding others who are potentially motivated to echo your pitch. I discuss where the opportunities lie and what the perfect echo partner will look like. I also share why an echoed message might be more powerful than promoting yourself and how to prepare an echo chain and structure a deal.

“Nothing produces more sales easier than getting others to help you sell to people they know better than you do.” - Steve Bookbinder

This week on Food For Thought Lunchbreak:

Finding people that benefit when they promote you and your business
Discovering who is motivated to help you
Why the right person will support and echo your offer
Opportunities and where echo selling excels

Creating an event/networking lunch
The power of using already satisfied customers to tell prospects about you
How to prepare your echo chain
How to structure a deal that is novel yet simple enough to repeat

Resources Mentioned:

ASAE

4 Steps to get others to Echo your Sales Pitch:

Make a list of targeted accounts and think about which professional membership organizations they belong to
Learn who your target buys services from and what products or services they resell
Learn who else is trying to sell to that targeted company and consider teaming up with them
Continue to learn how to echo your sales pitch

It’s Time to Get More Sales

Thanks for tuning into this week’s episode of Food For Thought Lunchbreak with Steve Bookbinder. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us an honest review. Don’t forget to follow us on Facebook, Twitter, and Instagram and share your favorite episodes on social media.

And for more great content, news, and information on sales and marketing, be sure to visit the DM Training website.

Food For Thought Lunchbreak with Steve Bookbinder is produced by Auxbus. You can create your own great podcast - faster and easier - at Auxbus.com

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