Hip decor and a clever name may bring people in, but a restaurant is nothing without a solid menu. In this episode, Marc with fellow restauranteur and chef Marcus Samuelsson (Red Rooster, MARCUS) take us through their menu creation process, explaining how they push boundaries with unfamiliar flavors and curate dishes for specific audiences. Marc also catches up with Gregg Rapp, a menu engineer(!), about how your favorite eatery’s menu might be psychologically manipulating you. 

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

<p>Hip decor and a clever name may bring people in, but a restaurant is nothing without a solid menu. In this episode, Marc with fellow restauranteur and chef Marcus Samuelsson (Red Rooster, MARCUS) take us through their menu creation process, explaining how they push boundaries with unfamiliar flavors and curate dishes for specific audiences. Marc also catches up with Gregg Rapp, a menu engineer(!), about how your favorite eatery’s menu might be psychologically manipulating you. </p><p> </p> Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Chef Marc Murphy’s debut podcast, Food 360, is a true celebration of the culinary world. With a little help from historians, fellow celebrity chefs, food writers, and more, the Chopped judge and restaurateur examines food culture from every possible angle, shedding new light on even the most familiar culinary topics. He’ll explore questions like: Why does food taste better on a white plate? How do menu layouts affect the way we order? And what does it really take to open up a restaurant? Listeners will walk away feeling smarter (and hopefully hungrier)!

Food 360 with Marc Murphy

The Magic of Menu Making with Marcus Samuelsson

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/4e1e20ce-793d-4a80-9f92-ae2701707544/transcript

Advertisement