Hip decor and a clever name may bring people in, but a restaurant is nothing without a solid menu. In this episode, Marc with fellow restauranteur and chef Marcus Samuelsson (Red Rooster, MARCUS) take us through their menu creation process, explaining how they push boundaries with unfamiliar flavors and curate dishes for specific audiences. Marc also catches up with Gregg Rapp, a menu engineer(!), about how your favorite eatery’s menu might be psychologically manipulating you.