Flex Your HustleFlex Your Hustle

Reinventing PR for Performance with Adrian Fagerlund, Linkby

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What's the best way to get your product seen and trialled? Through trusted recommendations.  But what happens when you can't afford the lengthy and costly PR programs to generate the editorial coverage you need? 

Meet Linkby who are merging traditional publisher referrals with performance for more accountable editorial placement. Linkby is a global platform that helps brands generate more editorial coverage across global premium publishing brands, and only pay for conversions. Linkby works with more than 200 publishers across the globe. Some examples of publishers working with Linkby in Australia include Yahoo!, News.com.au, Daily Mail, Australian Community Media, Pedestrian TV, BuzzFeed, Concrete Playground, Urban List, Broadsheet, LadBible, Betoota Advocate, Inside Out, Vogue, ELLE, Marie Claire, and many more.

This episode Michelle Lomas sits down with Adrian Fagerlund, the co-founder of Linky to discuss how Linkby got started, how brands can work with them and what's next. 

Adrian is also offering a deal for Flex Your Hustle listeners - mention the podcast when you chat to Linkby and you will get free creative services from the Linkby team of specialists, they can help with anything from campaign angles, snappy headlines, publisher selection and will also help set campaign parameters that will set the brands up for success. Email sales@linkby.com to get started.

Linkby are just one of the many great publishers available to access through Commission Factory. For more information reach out to the friendly team at Commission Factory here.  

Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au 

Hosted: Michelle Lomas.
Executive Producer: Josh Butt 
Head of Strategy & Development: Michelle Lomas
Development Producer: Brittany Frappell,
Audio Editor: Justin MCarthur.
Director of Audio Production: Stuart Buckland.

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