Ever wondered how Lovehoney became the number one sex toy retailer in the country, without paying a single cent in Facebook marketing? 

This week, Michelle Lomas sits down with the highly-awarded and respected Rob Godwin, the Director and Head of Operations at Lovehoney. Lovehoney is a $1.2 Billion global business and one of the fastest-growing sexual wellness retailers in Australia. They ship on average 600,000 orders of sexual wellness products to Aussies around Australia each year. They have won numerous awards for their excellence in retail, voted best online retailer and marketing innovation champion awards at the retail awards - and even the Queen has recognised the retailer not once, but twice! So how did the company scale like that given there are restrictions in some areas on advertising sex toys and sexual health products? Rob tells us the story, and it’s a cracker!

Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more. 

Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au

Hosted: Michelle Lomas.
Executive Producer: Josh Butt 
Head of Strategy & Development: Michelle Lomas
Development Producer: Brittany Frappell,
Audio Editor: Justin MCarthur.
Director of Audio Production: Stuart Buckland.

Ever wondered how <a href="https://www.lovehoney.com.au">Lovehoney</a> became the number one sex toy retailer in the country, without paying a single cent in Facebook marketing? 
This week, Michelle Lomas sits down with the highly-awarded and respected Rob Godwin, the Director and Head of Operations at <a href="https://www.lovehoney.com.au">Lovehoney</a>. Lovehoney is a $1.2 Billion global business and one of the fastest-growing sexual wellness retailers in Australia. They ship on average 600,000 orders of sexual wellness products to Aussies around Australia each year. They have won numerous awards for their excellence in retail, voted best online retailer and marketing innovation champion awards at the retail awards - and even the Queen has recognised the retailer not once, but twice! So how did the company scale like that given there are restrictions in some areas on advertising sex toys and sexual health products? Rob tells us the story, and it’s a cracker!
Flex Your Hustle is proudly brought to you by <a href="https://www.commissionfactory.com/">Commission Factory.</a>  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more. 
Flex Your Hustle is proudly produced by the team at <a href="http://www.ampel.com.au">Ampel</a>. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at <a href="mailto:hearhere@ampel.com.au">hearhere@ampel.com.au</a> 
Hosted: Michelle Lomas. Executive Producer: Josh Butt  Head of Strategy &amp; Development: Michelle Lomas Development Producer: Brittany Frappell, Audio Editor: Justin MCarthur. Director of Audio Production: Stuart Buckland.

Is it just us or.....is marketing getting a little dull? We are a bit over hearing the same old voices selling us the same old spin about how they’re going to drive awareness, build reach… but not doing anything for client business.  Where creativity used to dominate, it just feels… well… kinda predictable. Ads have lost their jazz, data drives creative and media plans… Google, Facebook, Amazon, Linkedin - rinse and repeat.  

It’s time for marketing to get a hustle on .....and that is where the 'Flex Your Hustle' podcast by Commission Factory comes in!

Hosted by marketing consultant, content expert and General Manager of Ampel Michelle Lomas, 'Flex Your Hustle' will introduce you to amazing marketers that you have probably never heard of. The ones who had zero marketing experience and managed to build multi-million dollar businesses by hustling. The little e-comm side hustle that made millions in their first year selling socks, or the local beauty brand who has just cracked the global market. 

How did they do it? What did they learn along the way?  It’s all about the hustle.  

Join us each week to be inspired by these success stories who share one thing in common, they did marketing differently.  

FLEX YOUR HUSTLE - Brought to you by Commission Factory. 

If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Find out more about what they do here: https://bit.ly/3RNAptk

Flex Your Hustle is created and produced by Ampel.

Hosted by Michelle Lomas

Development Producer Brittany Frappell,

Director of Audio Production Stuart Buckland.

Executive Producer Josh Butt. 

Thanks to Sophie Metcalfe, Emily Do and Zane McIntyre from Commission Factory

For content enquiries or feedback, please email Brittany at brittany@ampel.com.au

For more information visit ampel.com.au or email us at info@ampel.com.au

Is it just us or.....is marketing getting a little dull? We are a bit over hearing the same old voices selling us the same old spin about how they’re going to drive awareness, build reach… but not doing anything for client business.  Where creativity used to dominate, it just feels… well… kinda predictable. Ads have lost their jazz, data drives creative and media plans… Google, Facebook, Amazon, Linkedin - rinse and repeat.  
It’s time for marketing to get a hustle on .....and that is where the 'Flex Your Hustle' podcast by Commission Factory comes in!
Hosted by marketing consultant, content expert and General Manager of Ampel Michelle Lomas, 'Flex Your Hustle' will introduce you to amazing marketers that you have probably never heard of. The ones who had zero marketing experience and managed to build multi-million dollar businesses by hustling. The little e-comm side hustle that made millions in their first year selling socks, or the local beauty brand who has just cracked the global market. 
How did they do it? What did they learn along the way?  It’s all about the hustle.  Join us each week to be inspired by these success stories who share one thing in common, they did marketing differently.  
FLEX YOUR HUSTLE - Brought to you by Commission Factory. 
If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Find out more about what they do here: <a href="https://bit.ly/3RNAptk" data-saferedirecturl="https://www.google.com/url?q=https://bit.ly/3RNAptk&amp;source=gmail&amp;ust=1658449811250000&amp;usg=AOvVaw2kKEfYu-QmwWCLlokgitN8">https://bit.ly/3RNAptk</a>
Flex Your Hustle is created and produced by Ampel.
Hosted by <a href="https://www.linkedin.com/in/michelle-lomas-95998a58/">Michelle Lomas</a>
Development Producer Brittany Frappell,
Director of Audio Production Stuart Buckland.
Executive Producer Josh Butt. 
Thanks to Sophie Metcalfe, Emily Do and Zane McIntyre from Commission Factory
For content enquiries or feedback, please email Brittany at <a href="mailto:brittany@ampel.com.au">brittany@ampel.com.au</a> 
For more information visit <a href="https://ampel.com.au/">ampel.com.au</a> or email us at <a href="mailto:info@ampel.com.au">info@ampel.com.au</a>

Flex Your Hustle

Is marketing dull? We're a bit over hearing the same old voices selling us the same old spin about how they’re going to drive awareness, build reach… but not doing anything for client business.  Where creativity used to dominate, it just feels… well… kinda predictable. Ads have lost their jazz, data drives creative and media plans… Google, Facebook, Amazon, Linkedin - rinse and repeat.  It’s time for marketing to get a hustle on .....and that is where the 'Flex Your Hustle' podcast by Commission Factory comes in! Hosted by marketing consultant, content expert and General Manager of Ampel Michelle Lomas, 'Flex Your Hustle' will introduce you to amazing marketers that you've probably never heard of. The ones who had zero marketing experience and managed to build multi-million dollar businesses by hustling. The little e-comm side hustle that made millions in their first year selling socks, or the local beauty brand who has just cracked the global market. How did they do it? What did they learn along the way? It’s all about the hustle. Join us each week to be inspired by these success stories who share one thing in common, they did marketing differently.  FLEX YOUR HUSTLE - Brought to you by Commission Factory. If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Find out more about what they do here: https://bit.ly/3RNAptk

Thanks to Sophie Metcalfe, Emily Do and Zane McIntyre from Commission Factory

Flex Your Hustle is created and produced by Ampel. Hosted by Michelle Lomas. For more information visit ampel.com.au or email us at hearhere@ampel.com.au

Is marketing dull? We're a bit over hearing the same old voices selling us the same old spin about how they’re going to drive awareness, build reach… but not doing anything for client business.  Where creativity used to dominate, it just feels… well… kinda predictable. Ads have lost their jazz, data drives creative and media plans… Google, Facebook, Amazon, Linkedin - rinse and repeat.  It’s time for marketing to get a hustle on .....and that is where the 'Flex Your Hustle' podcast by <a href="https://www.commissionfactory.com/">Commission Factory</a> comes in! Hosted by marketing consultant, content expert and General Manager of <a href="https://ampel.com.au">Ampel</a> Michelle Lomas, 'Flex Your Hustle' will introduce you to amazing marketers that you've probably never heard of. The ones who had zero marketing experience and managed to build multi-million dollar businesses by hustling. The little e-comm side hustle that made millions in their first year selling socks, or the local beauty brand who has just cracked the global market. How did they do it? What did they learn along the way? It’s all about the hustle. Join us each week to be inspired by these success stories who share one thing in common, they did marketing differently.  <a href="https://ampel.com.au/flex-your-hustle">FLEX YOUR HUSTLE</a> - Brought to you by <a href="https://www.commissionfactory.com/">Commission Factory.</a> If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Find out more about what they do here: <a href="https://bit.ly/3RNAptk" data-saferedirecturl="https://www.google.com/url?q=https://bit.ly/3RNAptk&amp;source=gmail&amp;ust=1658449811250000&amp;usg=AOvVaw2kKEfYu-QmwWCLlokgitN8">https://bit.ly/3RNAptk</a>
Thanks to Sophie Metcalfe, Emily Do and Zane McIntyre from <a href="https://www.commissionfactory.com/">Commission Factory</a>
Flex Your Hustle is created and produced by <a href="https://ampel.com.au">Ampel</a>. Hosted by <a href="https://www.linkedin.com/in/michelle-lomas-95998a58/">Michelle Lomas</a>. For more information visit <a href="https://ampel.com.au/">ampel.com.au</a> or email us at <a href="mailto:info@ampel.com.au">hearhere@ampel.com.au</a>

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