The Beer Footy Festival is looming large (18 July @ Henson Park, Marrickville) and we welcome independent brewer, Hawke's Brewing Co., to the mike via the agency of their digital marketing guru, Ben Hansen, to talk about their role in the festivities. Fire Up! favourite, Alby Talarico, adds the Newtown Jets perspective. And Fire Up! relationships correspondent, Emma Domoney, looks towards a Taylor & Travis/Vegas/Fire Up! tie up in 2027 (as opposed to a Benji Marshall tie in).