Fire in The BellyFire in The Belly

Curious, Adventurous, Indefatigable With Jake Schmidt

View descriptionShare

Jake Schmidt is passionate about marketing and business strategy, and prides himself on having been on the ground level of many products that have changed our culture. We have a fascinating conversation about business, passion, and when it’s time to go onto the next adventure.


  • Items with a mesmerizing quality do much better in ads, so that they “hypnotize” the viewer.
  • Learn how to let go of things that have seen their day and move on, to apply the lessons to the next challenge.
  • Being curious about things will bring you great rewards in the future. 
  • It’s okay to not have been the first person on the scene, because the first person conducted free research and development for you. 


  • “I tried to just kind of flood the market with my videos and my concepts or my brand, physically. And by doing that, we were able to build the biggest brand. I think at our peak on Instagram, we had close to 150 or 200,000 followers.”
  • “We're able to help so many people, which is just the coolest thing, seeing someone that's doing say $50-$60,000 a month, and they…have the right product, but they just don't know how to get to the next level. Taking them on this journey with us and setting up their proper email marketing strategy, SMS strategy, paid social strategy, and then letting them get to $500,000, $600,000, $700,000 a month in revenue, which we've done a few times.”
  • “If you're not growing, you are dying. I think that is absolutely true. And there's been times in my life where I have felt like I'm not growing, and it's just a terrible feeling. Because I know that I'm gonna regret it. I know that life is short, and I want to be able to maximize and fulfill my potential.”
  • “I'm looking actually at the ‘unit economics’ of your brand to make sure that it has what it takes to be scalable, and has what it takes to be this next big thing and if they don't have that then it's like ‘hey, you have some things that you need to fix here first before we can actually pour the gasoline on the fire’.”



Jake has been an entrepreneur basically since the time he could speak. As a kid he loved playing video games and surfing the internet, which showed him early on the benefits of technology as a marketing tool. His greatest business accomplishment so far has been to figure out how to market the fidget spinner to a wider audience. He splits his time between NYC and LA. 



On Twitter


The ‘Mighty Pete Lonton’ from the ‘Mighty 247’ company is your main host of ‘Fire in The Belly’. 

Pete is an entrepreneur, mentor, coach, property Investor, and father of three beautiful girls. Pete’s background is in project management and property, but his true passion is the ‘Fire in The Belly’ project itself. His mission is to help others find their potential and become the mightiest version of themselves. Pete openly talks about losing both of his parents, suffering periods of depression, business downturn and burn-out, and ultimately his years spent not stoking ‘Fire in the Belly’. In 2017, at 37 years of age that changed, and he is now on a journey of learning, growing, accepting, and inspiring others.

Pete can connect with people and intuitively asks questions to reveal a person’s passion and discover how to live their mightiest life. The true power of ‘Fire in The Belly’ is the Q&A’s - Questions and Actions section. 

The ‘Fire in The Belly’ brand and the programme is rapidly expanding into podcasts, seminars, talks, business workshops, development courses, and rapid results mentoring.



  • Facebook
  • Twitter
  • WhatsApp
  • Email
  • Download

In 1 playlist(s)

  1. Fire in The Belly

    335 clip(s)

Fire in The Belly

​"Do you have a ‘Fire in the Belly’?" What does ‘Fire In the Belly’ mean to you? What is your passi 
Social links
Follow podcast
Recent clips
Browse 335 clip(s)