Fire in The BellyFire in The Belly

“There’s Nobody Like you But You” Speaking with Claire Gallagher

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Claire is a digital strategy coach for solo-preneuers. She helps people market and sell their services online by connecting with their strengths and core values.

She joins Pete today to talk about what she does for her clients, how she learnt everything she knows, her passions as well as her thoughts of the negativity online and its impact on digital strategy.


  • One of the cornerstones if what Claire does, is guide her clients into using empathy to gain an understanding of their customers perspective. She helps them translate their expertise into a language their audience will understand.
  • Claire likes to get into the heads of other people to see the world from their perspective and their point of view.
  • The delivery of an idea is just that, what matters the most is getting the concept right in the first place. To ensure that the message you are giving and sending out to your clients is right.
  • Concept and meaning has always been Claire’s area of joy, right back to when she first started studying graphic design.
  • You need to feel ownership of your business or brand, this is where Claire’s guidance comes in. To help you learn what will be effective for you and your brand/business.
  • It’s not always necessary to be doing anything and everything. It can be much more effective to focus on fewer core activities, focusing on where your audience is.
  • Bullies and unkind people have always existed but the internet has given many people an anonymous platform where they can do more damage and cause a lot of disruption.
  • If you have an opinion about something as well as the confidence to be bold, this can be a way to gain more of a following on social media.
  • There is no one else in the world like you apart from you. Spend time connecting with what you are trying to say and what is unique about you and use this in your social media strategy.

“Digital strategy is making the best use of your resources to achieve a specific goal”

“You need to always be stepping into your clients’ shoes” 

“Trolls are someone opposing the person and what they are standing up and saying” 

“It’s about connecting with the person you’re trying to reach that you know you can help, that needs to hear this and serving them”

“The best person you can help is the person you were 3 or 4 years ago”



The ‘Mighty Pete Lonton’ from the ‘Mighty 247’ company is your main host of ‘Fire in The Belly’. 

Pete is an entrepreneur, mentor, coach, property Investor, and father of three beautiful girls. Pete’s background is in project management and property, but his true passion is the ‘Fire in The Belly’ project itself. His mission is to help others find their potential and become the mightiest version of themselves. Pete openly talks about losing both of his parents, suffering periods of depression, business downturn and burn-out, and ultimately his years spent not stoking ‘Fire in the Belly’. In 2017, at 37 years of age that changed, and he is now on a journey of learning, growing, accepting, and inspiring others.

Pete can connect with people and intuitively asks questions to reveal a person’s passion and discover how to live their mightiest life. The true power of ‘Fire in The Belly’ is the Q&A’s - Questions and Actions section. 

The ‘Fire in The Belly’ brand and the programme is rapidly expanding into podcasts, seminars, talks, business workshops, development courses, and rapid results mentoring.



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​"Do you have a ‘Fire in the Belly’?" What does ‘Fire In the Belly’ mean to you? What is your passi 
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