In this episode, Pete speaks to Carter Waugh, 11 year old founder of the Flip Critts! A family-run shoe company that specialises in fully recyclable, adventure-proof shoes.

Today Carter and Pete talk about the concept and creation of Flip Critts and Carter’s mission to create a shoe that spread happiness, safety and security for all critters.

KEY TAKEAWAYS

• The shoes mould to your feet and fit to be your ‘personal shoe’. They are also really easy to clean, have incredible grip, prevent blisters and are fully recyclable.
• Carter was just 8 when he created the company. The idea came to him when he was trying to play and climb on holiday but every shoe he wore gave him different problems. So, he wanted to come up with a solution for himself and others too.
• Carter created the word ‘adventurability’. This means when you can jump, climb and just be a kid. He has trademarked this!
• Carter first launched the shoe on Kickstarter to fund it to be made. He initially had it costed in the USA but it was very expensive, he was able to bring the cost down by it being manufactured in China.
• Carter says you should always write down your ideas. Carter has a journal that he writes all his ideas in. This is the only way to make it happen. It helps you figure out your vision. 
• Carter has learnt that intellectual property is very important. If you can’t protect your ideas then people will take them and steal them from you.
• Fire in the belly for Carter is to love what you do and his passions.
• For every pair of Critts shoes that is bought, $2 goes back to Carter’s elementary school to help them survive through the Covid pandemic.
• Carter has and continues to inspire parents to listen to their children more. Many adults don’t listen to children but they often have something important to say. If Carter’s Dad hadn’t listened to him then Flip Critts would have never been born!
• Carter wants to be a learning opportunity for others and continue to inspire everyone so he is able to give back across the world and be happy.

BEST MOMENTS 

“I want it to look good and feel good”

“I wanted to spread happiness, safety and security to all critters”

“I just think that’s crazy”

“You can do it at any age, 7 to 54, you can make a shoe, I just want to inspire people to make their own product and inspire the world”

 “It was hard and fun”

“Hard work pays off a lot”

“There’s a good side and a good side!”

VALUABLE RESOURCES

https://www.critts.com/

Subscribe to Fire In The Belly Podcast on Apple Podcasts (https://podcasts.apple.com/us/podcast/fire-in-the-belly/id1499375061)

ABOUT THE GUEST

Carter Waugh

Carter created Flip Critts when he was 8 years old because his flip flops would break and not protect his feet, whilst his foam clogs were making his feet sweat and giving him blisters. That’s when he had an idea: What if he made a Flip Critt, combining a Flip Flop and a Clog?

https://www.critts.com/

ABOUT THE HOST

The ‘Mighty Pete Lonton’ from the ‘Mighty 247’ company is your main host of ‘Fire In The Belly’. 

Pete is an Entrepreneur, Mentor, Coach, Property Investor, and father of 3 beautiful girls. Pete’s background is in Project Management and Property, but his true passion is the ‘Fire in The Belly’ project itself. His mission is to help others find their potential and become the mightiest version of themselves. Pete openly talks about losing both of his parents, suffering periods of depression, business downturn and burn-out, and ultimately his years spent not stoking ‘Fire In the Belly’. In 2017, at 37 years of age that changed, and he is now on a journey of learning, growing, accepting, and inspiring others.

Pete can connect with people and intuitively asks questions to reveal a person’s passion and discover how to live their mightiest life. The true power of ‘Fire In The Belly’ is the Q&A’s - Questions and Actions!

The ‘Fire In The Belly’ brand and the programme is rapidly expanding into podcasts, seminars, talks, business workshops, development course, and rapid results mentoring.

CONTACT METHOD

https://www.facebook.com/mightypetelonton/

https://uk.linkedin.com/in/mightypete

https://www.facebook.com/groups/430218374211579/