Fire in The BellyFire in The Belly

“You’ve Got to be Vulnerable and Let Your People Flourish” Speaking with Jeff Cohen

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Jeff Cohen is an entrepreneur, author, business coach, writer and speaker. Jeff works with CEOs and small and midsize businesses that are interested in growing into the new culture we are seeing post-pandemic.


He talks to Pete about leadership, vulnerability and how we can all shift our mindset to create working environments where everyone feels valued and want to work.




  • Post-pandemic people are re-assessing their lives and deciding what they really want. This means businesses have to start adapting and changing to continue to recruit good candidates.
  • Jeff’s life has been a contrast between great success and big failure. He has had to overcome a lot of knockbacks in his life.
  • When Jeff first ran his own business, he felt he had to be the most important person in the business. He now knows this was a huge mistake and ensures his clients don’t make the same problem for themselves.
  • Your children will model your behaviours, if you want them to spend time with you as teens and adults, invest your time with them when they are young.
  • Jeff advocates allowing your employees to not be accountable but instead “Account-on-able”, eliminating the restrictive nature of being accountable and instead being empowered and passionate about the work they do.
  • The number one thing is for people to have the confidence to say no. This confidence is filtered down to people from the leader.
  • You need to aim to align your people with the things they do best, this allows them to feel both valuable and valued.
  • As a leader, if you want to trust both ways, then you can’t just boss people around, you have to be vulnerable and show that vulnerability to your people too.




“It’s ok for me to actually accept the love”


“It’s a shift in the mindset, it’s a shift in the way you operate”


“We hire people and we don’t know what their strengths are”




The ‘Mighty Pete Lonton’ from the ‘Mighty 247’ company is your main host of ‘Fire in The Belly’. 

Pete is an entrepreneur, mentor, coach, property Investor, and father of three beautiful girls. Pete’s background is in project management and property, but his true passion is the ‘Fire in The Belly’ project itself. His mission is to help others find their potential and become the mightiest version of themselves. Pete openly talks about losing both of his parents, suffering periods of depression, business downturn and burn-out, and ultimately his years spent not stoking ‘Fire in the Belly’. In 2017, at 37 years of age that changed, and he is now on a journey of learning, growing, accepting, and inspiring others.

Pete can connect with people and intuitively asks questions to reveal a person’s passion and discover how to live their mightiest life. The true power of ‘Fire in The Belly’ is the Q&A’s - Questions and Actions section. 

The ‘Fire in The Belly’ brand and the programme is rapidly expanding into podcasts, seminars, talks, business workshops, development courses, and rapid results mentoring.



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Fire in The Belly

​"Do you have a ‘Fire in the Belly’?" What does ‘Fire In the Belly’ mean to you? What is your passi 
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