Reuben Zelwer (Financial Planner and owner Adapt Wealth Management)  produces a weekly finance show designed to help you get ahead by making great financial decisions.

Reuben's Rant

Financial planner and principal of Adapt Wealth Management, Reuben Zelwer simplifies the world of finance and give you the information, tricks and tips to get ahead.

Finance Hour on J-Air

Reuben’s Rant – The tenuous link between the economy and sharemarket returns

Yoni’s top 3 tips for creating a great customer experience

 

The customer service experience with Yoni Paluch

Customer service is often the most overlooked part of any business. However, industries all over the world are changing their priorities, carefully analyzing customer data and looking to retain as many clients as they can - even if they have to throw ridiculous offers on the table. To explain this change in business mindset is Yoni Paluch, an expert on customer services and complaint management systems. He joins me today to explain how the world is becoming more customer-centric and the steps businesses large and small are taking to improve their customer service. He discusses the financial impact of customer retention and why it’s more practical to customer acquisition. Yoni describes the new ways companies are adapting to social media trends and how their strategies are heavily influenced by tracking customer data. He also explains why businesses should treat customer complaints seriously.

“By 2020, customer experience will overtake price and product as the key brand differentiator.” - Yoni Paluch

This week on The Finance Hour Podcast:
Yoni's academic background and how he started in customer service.
His thoughts on online data security and privacy.
How personal data tracking can benefit consumers.
How Telstra structured its customer service channels through outsourcing.
What they did to make their services more customer-centric.
How the "omnichannel" strategy can enhance the customer experience.
What to expect from marketing strategies aimed at customer experience in the future.
Why retaining customers is more cost-effective than acquiring new ones.
His current line of work and why he left Telstra.
Why companies should embrace customers who complain.

Yoni Paluch’s top 3 tips for businesses looking to enhance their customer experience
Embrace customer feedback.
Keep aligned to the custom.
Know your customer.

Connect with Yoni Paluch:
LinkedIn

Subscribe to The Finance Hour Podcast with Reuben Zelwer!

Thanks for tuning into this week’s episode of The Finance Hour Podcast with your host, Reuben Zelwer! If you enjoyed this episode, please head over to iTunes to leave us a rate and review. Subscribe to the show so you never miss an episode and don’t forget to share your favorite episodes with your friends and colleagues. To learn more about Adapt Wealth Management and to connect with Reuben, visit our website or follow us on Facebook and Twitter.

&nbsp;
The customer service experience with Yoni Paluch
Customer service is often the most overlooked part of any business. However, industries all over the world are changing their priorities, carefully analyzing customer data and looking to retain as many clients as they can - even if they have to throw ridiculous offers on the table. To explain this change in business mindset is Yoni Paluch, an expert on customer services and complaint management systems. He joins me today to explain how the world is becoming more customer-centric and the steps businesses large and small are taking to improve their customer service. He discusses the financial impact of customer retention and why it&rsquo;s more practical to customer acquisition. Yoni describes the new ways companies are adapting to social media trends and how their strategies are heavily influenced by tracking customer data. He also explains why businesses should treat customer complaints seriously.
&ldquo;By 2020, customer experience will overtake price and product as the key brand differentiator.&rdquo; - Yoni Paluch
This week on The Finance Hour Podcast:
<ul>
<li>Yoni's academic background and how he started in customer service.</li>
<li>His thoughts on online data security and privacy.</li>
<li>How personal data tracking can benefit consumers.</li>
<li>How Telstra structured its customer service channels through outsourcing.</li>
<li>What they did to make their services more customer-centric.</li>
<li>How the "omnichannel" strategy can enhance the customer experience.</li>
<li>What to expect from marketing strategies aimed at customer experience in the future.</li>
<li>Why retaining customers is more cost-effective than acquiring new ones.</li>
<li>His current line of work and why he left Telstra.</li>
<li>Why companies should embrace customers who complain.</li>
</ul>
Yoni Paluch&rsquo;s top 3 tips for businesses looking to enhance their customer experience
<ol>
<li>Embrace customer feedback.</li>
<li>Keep aligned to the custom.</li>
<li>Know your customer.</li>
</ol>
Connect with Yoni Paluch:
<ul>
<li><a href="https://www.linkedin.com/in/yoni-paluch/">LinkedIn</a></li>
</ul>
Subscribe to The Finance Hour Podcast with Reuben Zelwer!
Thanks for tuning into this week&rsquo;s episode of The Finance Hour Podcast with your host, Reuben Zelwer! If you enjoyed this episode, please head over to <a href="https://itunes.apple.com/au/podcast/finance-hour-on-j-air/id1209371799?mt=2">iTunes</a> to leave us a rate and review. Subscribe to the show so you never miss an episode and don&rsquo;t forget to share your favorite episodes with your friends and colleagues. To learn more about <a href="http://adaptwealth.com.au/">Adapt Wealth Management</a> and to connect with Reuben, visit our website or follow us on <a href="https://www.facebook.com/financehour/">Facebook</a> and <a href="https://twitter.com/reubenzelwer">Twitter</a>.

Episode 80 - The customer experience with Yoni Paluch

FH069 Marketing your business with Joel Fixler

You can create the best and most innovative product ever, but no one will buy it if they don’t even know it exists. Making sure consumers know you have something to sell is the essence of marketing. However, not all marketing methods are created equal, and it can be a confusing subject for anyone who isn’t well-versed. That’s where my guest Joel Fixler comes in. Joel is a Strategic Marketing Consultant at Binyan Co., a company that provides niche marketing consultations to large and small companies. Joel shares what Binyan Consulting’s goals are and how they help clients. He discusses the intricacies of digital marketing including the importance of regular marketing promotions, web design, and web content. He also explains why business owners shouldn’t be too hands-off when it comes to their marketing model.

Don’t miss this week’s segment of Reuben’s Rant where I express my frustration on not securing any politicians in the show despite the upcoming elections.

And stay tuned to the end of the episode for my Propellerhead of the Week segment to learn how the Zoom app can streamline your online team meetings.

“The more you remove yourself from being involved in your marketing, the connection to your company is also removed.”  - Joel Fixler

This week on The Finance Hour Podcast:
What Binyan Co. is all about and their target clients.
How he started working in the industry and their business model.
The challenges they encountered as a startup and how they got around the red tape.
Consumer engagement and how a business can improve its numbers.
The importance of product distribution and marketing.
The difference between marketing and “pounding the pavement.”
Common mistakes large and small companies make in their marketing efforts.
Web development and the different web platforms you can use.
Joel’s suggestions on improving the podcast’s website and content.
The amount of involvement a business owner should have in marketing.



The top 3 tips for businesses to jumpstart their marketing
Differentiate yourself
Just pick a metric and understand it
Try and have a go regularly

 

Resources Mentioned:
Zoom
Wix
Wordpress



Connect with Joel Fixler:
Binyan Consulting
LinkedIn

 

Subscribe to The Finance Hour Podcast with Reuben Zelwer!

Thanks for tuning into this week’s episode of The Finance Hour Podcast with your host, Reuben Zelwer! If you enjoyed this episode, please head over to iTunes to leave us a rate and review. Subscribe to the show so you never miss an episode and don’t forget to share your favorite episodes with your friends and colleagues. To learn more about Adapt Wealth Management and to connect with Reuben, visit our website or follow us on Facebook and Twitter.

FH069 Marketing your business with Joel Fixler
You can create the best and most innovative product ever, but no one will buy it if they don&rsquo;t even know it exists. Making sure consumers know you have something to sell is the essence of marketing. However, not all marketing methods are created equal, and it can be a confusing subject for anyone who isn&rsquo;t well-versed. That&rsquo;s where my guest Joel Fixler comes in. Joel is a Strategic Marketing Consultant at <a href="http://binyan.pro/">Binyan Co.</a>, a company that provides niche marketing consultations to large and small companies. Joel shares what Binyan Consulting&rsquo;s goals are and how they help clients. He discusses the intricacies of digital marketing including the importance of regular marketing promotions, web design, and web content. He also explains why business owners shouldn&rsquo;t be too hands-off when it comes to their marketing model.
Don&rsquo;t miss this week&rsquo;s segment of Reuben&rsquo;s Rant where I express my frustration on not securing any politicians in the show despite the upcoming elections.
And stay tuned to the end of the episode for my Propellerhead of the Week segment to learn how the <a href="https://zoom.us/">Zoom</a> app can streamline your online team meetings.
&ldquo;The more you remove yourself from being involved in your marketing, the connection to your company is also removed.&rdquo;&nbsp; - Joel Fixler
This week on The Finance Hour Podcast:
<ul>
<li>What Binyan Co. is all about and their target clients.</li>
<li>How he started working in the industry and their business model.</li>
<li>The challenges they encountered as a startup and how they got around the red tape.</li>
<li>Consumer engagement and how a business can improve its numbers.</li>
<li>The importance of product distribution and marketing.</li>
<li>The difference between marketing and &ldquo;pounding the pavement.&rdquo;</li>
<li>Common mistakes large and small companies make in their marketing efforts.</li>
<li>Web development and the different web platforms you can use.</li>
<li>Joel&rsquo;s suggestions on improving the podcast&rsquo;s website and content.</li>
<li>The amount of involvement a business owner should have in marketing.</li>
</ul>

The top 3 tips for businesses to jumpstart their marketing
<ul>
<li>Differentiate yourself</li>
<li>Just pick a metric and understand it</li>
<li>Try and have a go regularly</li>
</ul>
&nbsp;
Resources Mentioned:
<ul>
<li><a href="https://zoom.us/">Zoom</a></li>
<li><a href="https://www.wix.com/">Wix</a></li>
<li><a href="https://wordpress.com/">Wordpress</a></li>
</ul>

Connect with Joel Fixler:
<ul>
<li><a href="http://binyan.pro/">Binyan Consulting</a></li>
<li><a href="https://www.linkedin.com/in/effectivemarketingcheap/">LinkedIn</a></li>
</ul>
&nbsp;
Subscribe to The Finance Hour Podcast with Reuben Zelwer!
Thanks for tuning into this week&rsquo;s episode of The Finance Hour Podcast with your host, Reuben Zelwer! If you enjoyed this episode, please head over to <a href="https://itunes.apple.com/au/podcast/finance-hour-on-j-air/id1209371799?mt=2">iTunes</a> to leave us a rate and review. Subscribe to the show so you never miss an episode and don&rsquo;t forget to share your favorite episodes with your friends and colleagues. To learn more about <a href="http://adaptwealth.com.au/">Adapt Wealth Management</a> and to connect with Reuben, visit our website or follow us on <a href="https://www.facebook.com/financehour/">Facebook</a> and <a href="https://twitter.com/reubenzelwer">Twitter</a>.

Reuben’s Rant – The tenuous link between the economy and sharemarket returns

Reuben's Rant

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