George is joined by Ira Madison III, cultural writer, critic and co-host of the beloved podcast ‘Keep It’. Ira just published his first book, Pure Innocent Fun, a collection of essays about pop culture and how it has influenced his life. George and Ira talk about why pop culture is important, living in a standom era, why the real housewives of Salt Lake City is the best thing on TV right now, and the problem with conflating taste and identity.