Feeding a billion plus Indians is big business - the Indian food and grocery market is the sixth largest in the world. Food processing in the country is worth over $250 billion and contributes 14% of India's GDP through manufacturing. So what does this prophesize for the growth of alternatives to meat, eggs, and dairy? Pegging the sector accurately and charting its expected growth curve is imperative to mapping how new protein can transform the food system in India. To help us do that, this episode of Feeding 10 Billion features Mark Kahn, the Managing Partner of Omnivore, an impact venture fund that invests in Indian startups developing breakthrough technologies for food, agriculture, and the rural economy. Mark’s background in agri-business companies like Godrej Agrovet and Syngenta and his current investments in food and agri-technology startups make him uniquely well-positioned to tell us how analogous new protein could be to agri-tech and what the ecosystem needs to spawn a billion dollar plant-based or cultivated meat company.

Show Notes-

VENTURE FUNDS:


Omnivore : Omnivore is an impact venture fund that invests in Indian startups developing breakthrough technologies for food, agriculture, and the rural economy. Omnivore believes the key to transforming rural India lies in increasing the profitability, improving the sustainability, and reducing the uncertainty faced by smallholder farmers.




Big Idea Ventures : Big Idea Ventures is solving the World's greatest challenges by supporting the World's best entrepreneurs. They are a Venture Capital + Accelerator Fund undertaking deeper due diligence in the world's best seed & growth stage companies using acceleration and investing in top performers. New Protein Fund I is their first fund and they are raising USD$50M+ to invest in the best companies in the plant-based foods, ingredients and alternative protein ecosystem. They combine capital and partnership to support and grow the world’s most compelling plant-based food and alternative protein companies.




New Crop Capital : New Crop Capital is a specialized private venture fund that primarily provides Angel, Seed and Series A funding, with investments ranging from $50,000 to $1,000,000. They view conventional animal agriculture as an antiquated and inefficient food products system with serious vulnerabilities that is ripe for innovation and large scale disruption. They invest in companies developing meat, dairy, eggs and sea-food with plant-based ingredients or through cellular agriculture, as well as companies that promote and distribute these products. They are an evergreen fund managed by Unovis Partners, a global investment firm focused on companies developing replacements to animal protein products. Unovis’ mission is to transform the global food system by investing in solutions that facilitate sustained behavioral change and eliminate the production and consumption of animal protein products. Post investment, Unovis supports founders by sharing their culinary knowledge, understanding of consumer habits, experience in food manufacturing, and network of industry experts to de-risk investments and build strong, resilient brands.





COMPANIES MENTIONED:

TYSON FOODS: - Fortune: Tyson is the latest player to enter the hot plant-based meat market


Quartz: The CEO of America's biggest processor of meat is betting on a meatless future


GFI: Tyson Announces Animal-Free Products Coming in 2019

CARGILL: Protein Innovation: Cargill invests in cultured meatsCargill invests in cultured meat company Aleph Farms

The Wall Street Journal: Cargill invests in startup that grows 'clean meat' from cells GFI: World's third largest meat producer Cargill invests in Aleph Farms' cell-based steak

BIBLIOGRAPHY: GFI’s State of the Industry Reports AgFunderNews: Why technology could make animals obsolete

CK Prahalad and the Fortune at the Base of the PyramidSize of the BOP population in IndiaImpact of food processing on the fight against malnutrition

Feeding a billion plus Indians is big business - the Indian food and grocery market is the <a href="https://www.ibef.org/industry/indian-food-industry.aspx" target="_blank" rel="noopener">sixth largest in the world</a>. Food processing in the country is worth over $250 billion and contributes 14% of India's GDP through manufacturing. So what does this prophesize for the growth of alternatives to meat, eggs, and dairy? Pegging the sector accurately and charting its expected growth curve is imperative to mapping how new protein can transform the food system in India. To help us do that, this episode of Feeding 10 Billion features Mark Kahn, the Managing Partner of Omnivore, an impact venture fund that invests in Indian startups developing breakthrough technologies for food, agriculture, and the rural economy. Mark’s background in agri-business companies like Godrej Agrovet and Syngenta and his current investments in food and agri-technology startups make him uniquely well-positioned to tell us how analogous new protein could be to agri-tech and what the ecosystem needs to spawn a billion dollar plant-based or cultivated meat company. Show Notes- VENTURE FUNDS: <ul data-rte-list="default"> <li> <a href="http://www.omnivore.vc" target="_blank" rel="noopener">Omnivore</a> : Omnivore is an impact venture fund that invests in Indian startups developing breakthrough technologies for food, agriculture, and the rural economy. Omnivore believes the key to transforming rural India lies in increasing the profitability, improving the sustainability, and reducing the uncertainty faced by smallholder farmers.   </li> <li> <a href="https://bigideaventures.com/" target="_blank" rel="noopener">Big Idea Ventures</a> : Big Idea Ventures is solving the World's greatest challenges by supporting the World's best entrepreneurs. They are a Venture Capital + Accelerator Fund undertaking deeper due diligence in the world's best seed & growth stage companies using acceleration and investing in top performers. New Protein Fund I is their first fund and they are raising USD$50M+ to invest in the best companies in the plant-based foods, ingredients and alternative protein ecosystem. They combine capital and partnership to support and grow the world’s most compelling plant-based food and alternative protein companies.   </li> <li> <a href="https://newcropcapital.com/" target="_blank" rel="noopener">New Crop Capital</a> : New Crop Capital is a specialized private venture fund that primarily provides Angel, Seed and Series A funding, with investments ranging from $50,000 to $1,000,000. They view conventional animal agriculture as an antiquated and inefficient food products system with serious vulnerabilities that is ripe for innovation and large scale disruption. They invest in companies developing meat, dairy, eggs and sea-food with plant-based ingredients or through cellular agriculture, as well as companies that promote and distribute these products. They are an evergreen fund managed by Unovis Partners, a global investment firm focused on companies developing replacements to animal protein products. Unovis’ mission is to transform the global food system by investing in solutions that facilitate sustained behavioral change and eliminate the production and consumption of animal protein products. Post investment, Unovis supports founders by sharing their culinary knowledge, understanding of consumer habits, experience in food manufacturing, and network of industry experts to de-risk investments and build strong, resilient brands.     </li> </ul> COMPANIES MENTIONED: TYSON FOODS: - Fortune: <a href="https://fortune.com/2019/06/13/tyson-plant-based-meat-pea-protein/" target="_blank" rel="noopener">Tyson is the latest player to enter the hot plant-based meat market</a> <ul data-rte-list="default"> <li> Quartz: <a href="https://qz.com/927731/the-ceo-of-tyson-foods-tsn-americas-biggest-processor-of-meat-is-betting-on-a-future-of-plant-based-meatless-food/">The CEO of America's biggest processor of meat is betting on a meatless future</a> </li> <li> GFI: <a href="https://www.gfi.org/tyson-announces-animal-free-products-coming" target="_blank" rel="noopener">Tyson Announces Animal-Free Products Coming in 2019</a> </li> </ul> CARGILL: <a href="https://www.cargill.com/story/protein-innovation-cargill-invests-in-cultured-meats" target="_blank" rel="noopener">Protein Innovation: Cargill invests in cultured meats</a> <a href="https://www.cargill.com/2019/cargill-invests-in-cultured-meat-company-aleph-farms" target="_blank" rel="noopener">Cargill invests in cultured meat company Aleph Farms</a> The Wall Street Journal: <a href="https://www.cargill.com/story/protein-innovation-cargill-invests-in-cultured-meats" target="_blank" rel="noopener">Cargill invests in startup that grows 'clean meat' from cells</a> GFI: <a href="https://www.gfi.org/cargill-invests-aleph-farms" target="_blank" rel="noopener">World's third largest meat producer Cargill invests in Aleph Farms' cell-based steak</a> BIBLIOGRAPHY: GFI’s State of the Industry <a href="https://www.gfi.org/industry" target="_blank" rel="noopener">Reports</a> AgFunderNews: <a href="https://agfundernews.com/why-technology-could-make-animals-obsolete.html" target="_blank" rel="noopener">Why technology could make animals obsolete</a> <a href="https://knowledge.wharton.upenn.edu/article/the-fortune-at-the-bottom-of-the-pyramid-eradicating-poverty-through-profits/" target="_blank" rel="noopener">CK Prahalad and the Fortune at the Base of the Pyramid</a> <a href="https://unitus.vc/resources/defining-base-of-the-economic-pyramid-in-india/" target="_blank" rel="noopener">Size of the BOP population in India</a> <a href="https://www.impatientoptimists.org/Posts/2018/03/Looking-for-Bold-New-Partners-to-Join-the-Fight-Against-Malnutrition" target="_blank" rel="noopener">Impact of food processing on the fight against malnutrition</a>

By the year 2050 we will have 10 billion people on our planet - a sixth of whom will be in India. If we want to feed all 10 billion of us in a sustainable, healthy and just way, we need to reimagine how we source our food. Feeding ourselves cannot come at the cost of global health, worsening greenhouse gas emissions, excessive land, water and resource use, zoonotic diseases, antibiotic resistance, and needless suffering. Last season, we brought you a ringside view of the next food revolution that is rethinking the future of protein. Companies like Memphis Meats, Impossible Foods, Beyond Meat and JUST Egg had a blockbuster year making meat, eggs, and other animal-sourced foods from plants, or cells, or other ingredients that are delicious and nutritious for us, and vastly better for the planet. The Covid-19 pandemic has only made the importance of protein diversification evident. If you want to be part of the future of food and work on solutions to some of the biggest problems of our time, join the Good Food Institute’s Varun Deshpande and Ramya Ramamurthy on Season 2 of Feeding 10 Billion

By the year 2050 we will have 10 billion people on our planet - a sixth of whom will be in India. If we want to feed all 10 billion of us in a sustainable, healthy and just way, we need to reimagine how we source our food. Feeding ourselves cannot come at the cost of global health, worsening greenhouse gas emissions, excessive land, water and resource use, zoonotic diseases, antibiotic resistance, and needless suffering. Last season, we brought you a ringside view of the next food revolution that is rethinking the future of protein. Companies like Memphis Meats, Impossible Foods, Beyond Meat and JUST Egg had a blockbuster year making meat, eggs, and other animal-sourced foods from plants, or cells, or other ingredients that are delicious and nutritious for us, and vastly better for the planet. The Covid-19 pandemic has only made the importance of protein diversification evident. If you want to be part of the future of food and work on solutions to some of the biggest problems of our time, join the Good Food Institute’s Varun Deshpande and Ramya Ramamurthy on Season 2 of Feeding 10 Billion

By the year 2050 we will have 10 billion people on our planet - a sixth of whom will be in India. If we want to feed all 10 billion of us in a sustainable, healthy and just way, we need to reimagine how we source our food.

Feeding 10 Billion

Feeding a billion plus Indians is big business - the Indian food and grocery market is the . Food processing in the country is worth over $250 billion and contributes 14% of India's GDP through manufacturing. So what does this prophesize for the...