When we think of the future of food, transformative technology, or game-changing innovations, we assume that advancements will arise out of traditional tech hubs in the Global North. This isn’t necessarily true. The Global South holds tremendous potential and competitions like the XPRIZE Feed the Next Billion — discussed in the previous episode — are proving exactly that. With multiple semi-finalists from APAC and South Asia, it’s clear that innovative solutions can come from anyone, anywhere..
 In this episode of Feeding 10 Billion, we’re joined by Bernhard Kowatsch, who champions this notion through his work at the Innovation Accelerator at the United Nations World Food Programme (WFP). As head of the accelerator, Bernhard is on a mission to identify, support, and scale startups working towards eradicating hunger and his work is closely aligned with our Mission for Smart Protein. Join our host, Varun Deshpande, and listen to Bernhard deftly join the dots between climate change, poverty, hunger, and nutrition.

Resources for further reading:The World Food Programme’s Nobel Peace Prize: What does hunger have to do with peace?(https://www.wfp.org/nobel-laureate#:~:text=This%20year%2C%20WFP%20was%20awarded,as%20a%20weapon%20of%20war%22.)

XPRIZE Feed the Next Billion and the competition’s semifinalists(https://www.xprize.org/prizes/feedthenextbillion)

(https://www.foodnavigator-usa.com/Article/2021/07/14/XPRIZE-unveils-semi-finalists-in-15m-global-Feed-the-Next-Billion-competition)

The importance of innovation in fighting world hunger (https://innovation.wfp.org/blog/forbes-how-innovation-helping-fight-global-hunger)

How innovation can emerge from resource-constrained markets(https://www.vox.com/future-perfect/21420357/kenya-mobile-banking-unbanked-cellphone-money)

How smart protein can create leapfrog economics(https://www.forbes.com/sites/charlesrtaylor/2019/08/29/one-womans-quest-to-help-africa-leapfrog-to-plant-based-foods/?sh=622b67634fc4)

Find Bernard on Social Media:Twitter: twitter.com/bkowatschLinkedIn: linkedin.com/in/bernhardkowatschInstagram: instagram.com/bernhardkowatsch


You can connect with Varun Deshpande:

LinkedIn | Twitter

Find GFI on Social Media:

Website | Twitter | Instagram | Facebook | LinkedIn | YouTube

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: IVM Podcasts - Apps on Google Play or iOS: ‎IVM Podcasts, or any other podcast app.

You can check out our website at https://shows.ivmpodcasts.com/featured

<div>When we think of the future of food, transformative technology, or game-changing innovations, we assume that advancements will arise out of traditional tech hubs in the Global North. This isn’t necessarily true. The Global South holds tremendous potential and competitions like the XPRIZE Feed the Next Billion — discussed in the previous episode — are proving exactly that. With multiple semi-finalists from APAC and South Asia, it’s clear that innovative solutions can come from anyone, anywhere..</div><div></div><div></div><div></div><a href="http://anywhere.In"><br></a><div></div><div>&nbsp;In&nbsp;<span>this episode of Feeding 10 Billion, we’re joined by Bernhard Kowatsch, who champions this notion through his work at the Innovation Accelerator at the United Nations World Food Programme (WFP). As head of the accelerator, Bernhard is on a mission to identify, support, and scale startups working towards eradicating hunger and his work is closely aligned with our Mission for Smart Protein. Join our host, Varun Deshpande, and listen to Bernhard deftly join the dots between climate change, poverty, hunger, and nutrition.<br><br></span></div><div>Resources for further reading:</div><div>The World Food Programme’s Nobel Peace Prize: What does hunger have to do with peace?</div><div>(https://www.wfp.org/nobel-laureate#:~:text=This%20year%2C%20WFP%20was%20awarded,as%20a%20weapon%20of%20war%22.)<br><br></div><div>XPRIZE Feed the Next Billion and the competition’s semifinalists</div><div>(https://www.xprize.org/prizes/feedthenextbillion)<br><br></div><div>(https://www.foodnavigator-usa.com/Article/2021/07/14/XPRIZE-unveils-semi-finalists-in-15m-global-Feed-the-Next-Billion-competition)<br><br></div><div>The importance of innovation in fighting world hunger </div><div>(https://innovation.wfp.org/blog/forbes-how-innovation-helping-fight-global-hunger)<br><br></div><div>How innovation can emerge from resource-constrained markets</div><div>(https://www.vox.com/future-perfect/21420357/kenya-mobile-banking-unbanked-cellphone-money)<br><br></div><div>How smart protein can create leapfrog economics</div><div>(https://www.forbes.com/sites/charlesrtaylor/2019/08/29/one-womans-quest-to-help-africa-leapfrog-to-plant-based-foods/?sh=622b67634fc4)<br><br></div><div>Find Bernard on Social Media:</div><div>Twitter: <a href="twitter.com/bkowatsch" target="_blank" rel="noopener noreferrer">twitter.com/bkowatsch</a></div><div>LinkedIn:<a href="linkedin.com/in/bernhardkowatsch" target="_blank" rel="noopener noreferrer"> linkedin.com/in/bernhardkowatsch</a></div><div>Instagram:&nbsp;<a href="instagram.com/bernhardkowatsch" target="_blank" rel="noopener noreferrer">instagram.com/bernhardkowatsch</a></div><a href="http://instagram.com/bernhardkowatsch"><div><br></div></a><div></div><div><p>You can connect with Varun Deshpande:</p><p><a href="https://www.linkedin.com/in/varund7/?originalSubdomain=in" target="_blank" rel="noopener noreferrer">LinkedIn</a> |<a href="https://twitter.com/varund7?lang=en" target="_blank" rel="noopener noreferrer"> Twitter</a></p><p>Find GFI on Social Media:</p><p><a href="https://gfi.org.in/" target="_blank" rel="noopener noreferrer">Website</a> | <a href="https://twitter.com/GoodFoodIndia" target="_blank" rel="noopener noreferrer">Twitter</a> | <a href="https://www.instagram.com/goodfoodinstituteindia/" target="_blank" rel="noopener noreferrer">Instagram</a> | <a href="https://www.facebook.com/goodfoodinstituteindia/" target="_blank" rel="noopener noreferrer">Facebook</a> | <a href="https://www.linkedin.com/company/the-good-food-institute-india/" target="_blank" rel="noopener noreferrer">LinkedIn</a> | <a href="https://www.youtube.com/channel/UCqqJJR6F3JuQ09mobsIahMQ" target="_blank" rel="noopener noreferrer">YouTube</a></p><p>You can listen to this show and other awesome shows on the IVM Podcasts app on Android: IVM Podcasts - Apps on Google Play or iOS: ‎IVM Podcasts, or any other podcast app.</p><p>You can check out our website at <a href="https://shows.ivmpodcasts.com/featured" target="_blank" rel="noopener noreferrer">https://shows.ivmpodcasts.com/featured</a></p></div>

By the year 2050 we will have 10 billion people on our planet - a sixth of whom will be in India. If we want to feed all 10 billion of us in a sustainable, healthy and just way, we need to reimagine how we source our food. Feeding ourselves cannot come at the cost of global health, worsening greenhouse gas emissions, excessive land, water and resource use, zoonotic diseases, antibiotic resistance, and needless suffering. Last season, we brought you a ringside view of the next food revolution that is rethinking the future of protein. Companies like Memphis Meats, Impossible Foods, Beyond Meat and JUST Egg had a blockbuster year making meat, eggs, and other animal-sourced foods from plants, or cells, or other ingredients that are delicious and nutritious for us, and vastly better for the planet. The Covid-19 pandemic has only made the importance of protein diversification evident. If you want to be part of the future of food and work on solutions to some of the biggest problems of our time, join the Good Food Institute’s Varun Deshpande and Ramya Ramamurthy on Season 2 of Feeding 10 Billion

<p>By the year 2050 we will have 10 billion people on our planet - a sixth of whom will be in India. If we want to feed all 10 billion of us in a sustainable, healthy and just way, we need to reimagine how we source our food. Feeding ourselves cannot come at the cost of global health, worsening greenhouse gas emissions, excessive land, water and resource use, zoonotic diseases, antibiotic resistance, and needless suffering. Last season, we brought you a ringside view of the next food revolution that is rethinking the future of protein. Companies like Memphis Meats, Impossible Foods, Beyond Meat and JUST Egg had a blockbuster year making meat, eggs, and other animal-sourced foods from plants, or cells, or other ingredients that are delicious and nutritious for us, and vastly better for the planet. The Covid-19 pandemic has only made the importance of protein diversification evident. If you want to be part of the future of food and work on solutions to some of the biggest problems of our time, join the Good Food Institute’s Varun Deshpande and Ramya Ramamurthy on Season 2 of Feeding 10 Billion</p>

By the year 2050 we will have 10 billion people on our planet - a sixth of whom will be in India. If we want to feed all 10 billion of us in a sustainable, healthy and just way, we need to reimagine how we source our food.

Feeding 10 Billion

Varun Deshpande speaks to Bernard about Alternative Protein

Bernhard Kowatsch on Transformative Food Innovation

Cultivated meat brings to mind different associations for everyone, but one thing is clear: it isn’t science fiction anymore. It’s here, it’s now. At the close of 2020, after a year ravaged by one of the worst zoonotic disease outbreaks we’ve ever seen, Singapore became the first country in the world to approve the commercial sale of cultivated chicken bites. But we still have a long way to go when it comes to increasing investment in R&D and driving down the cost of producing cultivated meat. 
Luckily, competitions like the XPRIZE Feed the Next Billion are designed to do exactly that. If you’ve been listening to previous episodes, you will recall that the prize offers $15 million to finalists who come up with innovative solutions to combat challenges within the smart protein ecosystem..
To go a step beyond and understand what exactly we need from a technological standpoint when it comes to building a viable future for cultivated meat, our host, Varun Deshpande, sits down with Dr. Kate Krueger. The founder of Helikon Consulting and a technical expert for XPRIZE, Kate tells us about her pioneering work around advancing cellular agriculture, making smart protein accessible — particularly in the developing world — and her hopes for the impact that the XPRIZE’s diverse participants can have on our food systems.  

Resources for further reading:XPRIZE Feed the Next Billion and the competition’s semifinalists(https://www.xprize.org/prizes/feedthenextbillion)

(https://www.foodnavigator-usa.com/Article/2021/07/14/XPRIZE-unveils-semi-finalists-in-15m-global-Feed-the-Next-Billion-competition)

Eat Just’s mission to serve up cultivated chicken in Singapore  (https://thespoon.tech/eat-just-makes-the-worlds-first-sale-of-cultured-meat/)

The science behind cultivated meat and the impact it has on the environment(https://gfi.org/science/the-science-of-cultivated-meat/#:~:text=Cultivated%20meat%2C%20also%20known%20as,and%20farm%20animals%20for%20food.)

(https://www.greenqueen.com.hk/cultivated-meat-has-92-lower-climate-impact-will-reach-price-parity-by-2030-says-new-research/)

McKinsey’s report on cultivated meat, highlighting consumer insights and industry concerns(https://www.mckinsey.com/industries/agriculture/our-insights/cultivated-meat-out-of-the-lab-into-the-frying-pan)

Follow Kate:Twitter: twitter.com/KateKruegerPhDLinkedIn: linkedin.com/in/ktkrueger



You can connect with Varun Deshpande:

LinkedIn | Twitter

Find GFI on Social Media:

Website | Twitter | Instagram | Facebook | LinkedIn | YouTube

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: IVM Podcasts - Apps on Google Play or iOS: ‎IVM Podcasts, or any other podcast app.

You can check out our website at https://shows.ivmpodcasts.com/featured

<div>Cultivated meat brings to mind different associations for everyone, but one thing is clear: it isn’t science fiction anymore. It’s here, it’s now. At the close of 2020, after a year ravaged by one of the worst zoonotic disease outbreaks we’ve ever seen, Singapore became the first country in the world to approve the commercial sale of cultivated chicken bites. But we still have a long way to go when it comes to increasing investment in R&amp;D and driving down the cost of producing cultivated meat. <br>Luckily, competitions like the XPRIZE Feed the Next Billion are designed to do exactly that. If you’ve been listening to previous episodes, you will recall that the prize offers $15 million to finalists who come up with innovative solutions to combat challenges within the smart protein ecosystem..</div><a href="http://ecosystem.To" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="http://ecosystem.To"><br></span></a><div>To go a step beyond and understand what exactly we need from a technological standpoint when it comes to building a viable future for cultivated meat, our host, Varun Deshpande, sits down with Dr. Kate Krueger. The founder of Helikon Consulting and a technical expert for XPRIZE, Kate tells us about her pioneering work around advancing cellular agriculture, making smart protein accessible — particularly in the developing world — and her hopes for the impact that the XPRIZE’s diverse participants can have on our food systems.  <br><br></div><div>Resources for further reading:</div><div>XPRIZE Feed the Next Billion and the competition’s semifinalists</div><div>(https://www.xprize.org/prizes/feedthenextbillion)<br><br></div><div>(https://www.foodnavigator-usa.com/Article/2021/07/14/XPRIZE-unveils-semi-finalists-in-15m-global-Feed-the-Next-Billion-competition)<br><br></div><div>Eat Just’s mission to serve up cultivated chicken in Singapore  </div><div>(https://thespoon.tech/eat-just-makes-the-worlds-first-sale-of-cultured-meat/)<br><br></div><div>The science behind cultivated meat and the impact it has on the environment</div><div>(https://gfi.org/science/the-science-of-cultivated-meat/#:~:text=Cultivated%20meat%2C%20also%20known%20as,and%20farm%20animals%20for%20food.)<br><br></div><div>(https://www.greenqueen.com.hk/cultivated-meat-has-92-lower-climate-impact-will-reach-price-parity-by-2030-says-new-research/)<br><br></div><div>McKinsey’s report on cultivated meat, highlighting consumer insights and industry concerns</div><div>(https://www.mckinsey.com/industries/agriculture/our-insights/cultivated-meat-out-of-the-lab-into-the-frying-pan)<br><br></div><div>Follow Kate:</div><div>Twitter:<a href="twitter.com/KateKruegerPhD" target="_blank" rel="noopener noreferrer"> twitter.com/KateKruegerPhD</a></div><div>LinkedIn:&nbsp;<a href="http://linkedin.com/in/ktkrueger" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="http://linkedin.com/in/ktkrueger"></span></a><a href="linkedin.com/in/ktkrueger" target="_blank" rel="noopener noreferrer">linkedin.com/in/ktkrueger</a><br><br></div><div><p>You can connect with Varun Deshpande:</p><p><a href="https://www.linkedin.com/in/varund7/?originalSubdomain=in" target="_blank" rel="noopener noreferrer">LinkedIn</a> |<a href="https://twitter.com/varund7?lang=en" target="_blank" rel="noopener noreferrer"> Twitter</a></p><p>Find GFI on Social Media:</p><p><a href="https://gfi.org.in/" target="_blank" rel="noopener noreferrer">Website</a> | <a href="https://twitter.com/GoodFoodIndia" target="_blank" rel="noopener noreferrer">Twitter</a> | <a href="https://www.instagram.com/goodfoodinstituteindia/" target="_blank" rel="noopener noreferrer">Instagram</a> | <a href="https://www.facebook.com/goodfoodinstituteindia/" target="_blank" rel="noopener noreferrer">Facebook</a> | <a href="https://www.linkedin.com/company/the-good-food-institute-india/" target="_blank" rel="noopener noreferrer">LinkedIn</a> | <a href="https://www.youtube.com/channel/UCqqJJR6F3JuQ09mobsIahMQ" target="_blank" rel="noopener noreferrer">YouTube</a></p><p>You can listen to this show and other awesome shows on the IVM Podcasts app on Android: IVM Podcasts - Apps on Google Play or iOS: ‎IVM Podcasts, or any other podcast app.</p><p>You can check out our website at <a href="https://shows.ivmpodcasts.com/featured" target="_blank" rel="noopener noreferrer">https://shows.ivmpodcasts.com/featured</a></p></div>

Varun Deshpande speaks to Kate Krueger on Alternative Protein

Kate Krueger on Cultivating a Better Protein Supply

We have a long way to go when it comes to fixing our food systems. That’s why challenges like the XPRIZE Feed the Next Billion competition exist. With a $15 million prize — and the chance to safeguard planetary health — on the table, the competition’s innovative solutions are aimed at meeting the growing global demand for protein in a just, sustainable way. 

And this episode’s guest, Lisa Sweet, is a driving force behind the challenge, paving the way for the future of food. In conversation with our host, Varun Deshpande, Lisa lays out what it will take to feed 10 billion and how we can get this right. 

While there are no silver bullets when it comes to solving our public health crises, environmental degradation, and climate change, Lisa emphasizes the immense potential that smart protein holds. Listen in to learn about how diversifying our protein supply can impact livelihoods, health, environment, and more. 

Resources for further reading:XPRIZE Feed the Next Billion, and the competition’s semifinalists(https://www.xprize.org/prizes/feedthenextbillion)

(https://www.foodnavigator-usa.com/Article/2021/07/14/XPRIZE-unveils-semi-finalists-in-15m-global-Feed-the-Next-Billion-competition)

The Great Reset and insights on building back better with smart protein(https://www.weforum.org/great-reset/)

(https://www.linkedin.com/feed/update/urn:li:activity:6680172874264920064/)

World Economic Forum’s Meat: The Future report, highlighting smart protein (http://www3.weforum.org/docs/WEF_White_Paper_Roadmap_Protein.pdf)

Market momentum in smart protein, covered by BCG and Bloomberg(https://www.bcg.com/en-in/press/23march2021-alternative-protein-market-reach-290-billion-by-2035)

(https://www.bloomberg.com/company/press/plant-based-foods-market-to-hit-162-billion-in-next-decade-projects-bloomberg-intelligence/#:~:text=New%20York%2C%20August%2011%2C%202021,by%20Bloomberg%20Intelligence%20(BI))

A public health and food systems perspective on plant-based and cultivated meat(https://www.frontiersin.org/articles/10.3389/fsufs.2020.00134/full)

Find Lisa on LinkedIn
(https://www.linkedin.com/in/lisa-sweet-074b284/)


You can connect with Varun Deshpande:

LinkedIn | Twitter

Find GFI on Social Media:

Website | Twitter | Instagram | Facebook | LinkedIn | YouTube

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: IVM Podcasts - Apps on Google Play or iOS: ‎IVM Podcasts, or any other podcast app.

You can check out our website at https://shows.ivmpodcasts.com/featured

<div>We have a long way to go when it comes to fixing our food systems. That’s why challenges like the XPRIZE Feed the Next Billion competition exist. With a $15 million prize — and the chance to safeguard planetary health — on the table, the competition’s innovative solutions are aimed at meeting the growing global demand for protein in a just, sustainable way. <br><br></div><div>And this episode’s guest, Lisa Sweet, is a driving force behind the challenge, paving the way for the future of food. In conversation with our host, Varun Deshpande, Lisa lays out what it will take to feed 10 billion and how we can get this right. <br><br></div><div>While there are no silver bullets when it comes to solving our public health crises, environmental degradation, and climate change, Lisa emphasizes the immense potential that smart protein holds. Listen in to learn about how diversifying our protein supply can impact livelihoods, health, environment, and more. <br><br></div><div>Resources for further reading:</div><div>XPRIZE Feed the Next Billion, and the competition’s semifinalists</div><div>(https://www.xprize.org/prizes/feedthenextbillion)<br><br></div><div>(https://www.foodnavigator-usa.com/Article/2021/07/14/XPRIZE-unveils-semi-finalists-in-15m-global-Feed-the-Next-Billion-competition)<br><br></div><div>The Great Reset and insights on building back better with smart protein</div><div>(https://www.weforum.org/great-reset/)<br><br></div><div>(https://www.linkedin.com/feed/update/urn:li:activity:6680172874264920064/)<br><br></div><div>World Economic Forum’s Meat: The Future report, highlighting smart protein </div><div>(http://www3.weforum.org/docs/WEF_White_Paper_Roadmap_Protein.pdf)<br><br></div><div>Market momentum in smart protein, covered by BCG and Bloomberg</div><div>(https://www.bcg.com/en-in/press/23march2021-alternative-protein-market-reach-290-billion-by-2035)<br><br></div><div>(https://www.bloomberg.com/company/press/plant-based-foods-market-to-hit-162-billion-in-next-decade-projects-bloomberg-intelligence/#:~:text=New%20York%2C%20August%2011%2C%202021,by%20Bloomberg%20Intelligence%20(BI))<br><br></div><div>A public health and food systems perspective on plant-based and cultivated meat</div><div>(https://www.frontiersin.org/articles/10.3389/fsufs.2020.00134/full)<br><br></div><div>Find Lisa on LinkedIn<br>(https://www.linkedin.com/in/lisa-sweet-074b284/)</div><div></div><a href="http://linkedin.com/in/lisa-sweet-074b284You"><br></a><div></div><div><p>You can connect with Varun Deshpande:</p><p><a href="https://www.linkedin.com/in/varund7/?originalSubdomain=in" target="_blank" rel="noopener noreferrer">LinkedIn</a> |<a href="https://twitter.com/varund7?lang=en" target="_blank" rel="noopener noreferrer"> Twitter</a></p><p>Find GFI on Social Media:</p><p><a href="https://gfi.org.in/" target="_blank" rel="noopener noreferrer">Website</a> | <a href="https://twitter.com/GoodFoodIndia" target="_blank" rel="noopener noreferrer">Twitter</a> | <a href="https://www.instagram.com/goodfoodinstituteindia/" target="_blank" rel="noopener noreferrer">Instagram</a> | <a href="https://www.facebook.com/goodfoodinstituteindia/" target="_blank" rel="noopener noreferrer">Facebook</a> | <a href="https://www.linkedin.com/company/the-good-food-institute-india/" target="_blank" rel="noopener noreferrer">LinkedIn</a> | <a href="https://www.youtube.com/channel/UCqqJJR6F3JuQ09mobsIahMQ" target="_blank" rel="noopener noreferrer">YouTube</a></p><p>You can listen to this show and other awesome shows on the IVM Podcasts app on Android: IVM Podcasts - Apps on Google Play or iOS: ‎IVM Podcasts, or any other podcast app.</p><p>You can check out our website at <a href="https://shows.ivmpodcasts.com/featured" target="_blank" rel="noopener noreferrer">https://shows.ivmpodcasts.com/featured</a></p></div>

Varun Deshpande speaks to Lisa Sweet about Alternate Protein

Lisa Sweet on Future-Proofing Food Systems

You know them from all your favorite Bollywood movies, but Riteish and Genelia Deshmukh’s latest venture is part of a different world altogether: the smart protein ecosystem. Over the last few years, the Bollywood-superstars-slash-entrepreneurs have been working with GFI India to cook up something big. Their startup — Imagine Meats — is set to change the way we eat. They, along with the host of Indian smart protein companies that have been cropping up recently, are bringing alternatives to animal protein to market, tailor-made for the Indian palate. 

In this lightning episode of Season 2.5, Riteish, Genelia, and our host Varun Deshpande delve into India’s meat eating habits, chat about serving up plant-based meat with an Indian spin on it, and discuss how the smart protein ecosystem can support local flavors, farmers, and food supply.Riteish and Genelia also share their own experiences with making the switch to a plant-based diet, their cravings for ‘meat on a Mangalvar’, and their appreciation for the diversity found within India’s food and culture. Tune in to catch the conversation! 

Resources for further reading:Building the plant-based meat category in India with a splash:Coverage by the Indian Express on Imagine Meats (https://indianexpress.com/article/lifestyle/food-wine/genelia-and-riteish-deshmukh-announce-plans-to-launch-plant-based-meat-products-6514952/)

A Twitter thread explaining the importance of big-splash category creation((https://twitter.com/varund7/status/1363528357665673216))

Coverage by the Indian Express on Domino’s India launching their own plant-based meat pizza (https://indianexpress.com/article/lifestyle/food-wine/would-you-like-a-slice-of-vegetarian-chicken-pizza-7116625/)

Sustainability implications of plant-based meat, collating international data of launched companies globally, from The Good Food Institute(https://gfi.org/wp-content/uploads/2021/02/GFI-Plant-Based-Meat-Fact-Sheet_Environmental-Comparison.pdf)

Indian consumers’ receptivity to smart protein, from Penn State University and The Good Food Institute India(https://agfundernews.com/no-market-for-meat-alternatives-in-veggie-india-think-again-study-says.html)

(https://gfi.org.in/new-study-highlights-plant-based-and-cultivated-meat-acceptance-in-the-u-s-china-and-india/)

Follow Ritesh & Geneila:Twitter: twitter.com/riteishd & twitter.com/geneliadInstagram: instagram.com/riteishd & instagram.com/geneliad



You can connect with Varun Deshpande:

LinkedIn | Twitter

Find GFI on Social Media:

Website | Twitter | Instagram | Facebook | LinkedIn | YouTube

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: IVM Podcasts - Apps on Google Play or iOS: ‎IVM Podcasts, or any other podcast app.

You can check out our website at https://shows.ivmpodcasts.com/featured

<div>You know them from all your favorite Bollywood movies, but Riteish and Genelia Deshmukh’s latest venture is part of a different world altogether: the smart protein ecosystem. Over the last few years, the Bollywood-superstars-slash-entrepreneurs have been working with GFI India to cook up something big. Their startup — Imagine Meats — is set to change the way we eat. They, along with the host of Indian smart protein companies that have been cropping up recently, are bringing alternatives to animal protein to market, tailor-made for the Indian palate.&nbsp;<br><br></div><div>In this lightning episode of Season 2.5, Riteish, Genelia, and our host Varun Deshpande delve into India’s meat eating habits, chat about serving up plant-based meat with an Indian spin on it, and discuss how the smart protein ecosystem can support local flavors, farmers, and food supply.</div><div>Riteish and Genelia also share their own experiences with making the switch to a plant-based diet, their cravings for ‘meat on a Mangalvar’, and their appreciation for the diversity found within India’s food and culture. Tune in to catch the conversation! <br><br></div><div>Resources for further reading:</div><div>Building the plant-based meat category in India with a splash:</div><div>Coverage by the Indian Express on Imagine Meats </div><div>(https://indianexpress.com/article/lifestyle/food-wine/genelia-and-riteish-deshmukh-announce-plans-to-launch-plant-based-meat-products-6514952/)<br><br></div><div>A Twitter thread explaining the importance of big-splash category creation</div><div>((https://twitter.com/varund7/status/1363528357665673216))<br><br></div><div>Coverage by the Indian Express on Domino’s India launching their own plant-based meat pizza </div><div>(https://indianexpress.com/article/lifestyle/food-wine/would-you-like-a-slice-of-vegetarian-chicken-pizza-7116625/)<br><br></div><div>Sustainability implications of plant-based meat, collating international data of launched companies globally, from The Good Food Institute</div><div>(https://gfi.org/wp-content/uploads/2021/02/GFI-Plant-Based-Meat-Fact-Sheet_Environmental-Comparison.pdf)<br><br></div><div>Indian consumers’ receptivity to smart protein, from Penn State University and The Good Food Institute India</div><div>(https://agfundernews.com/no-market-for-meat-alternatives-in-veggie-india-think-again-study-says.html)<br><br></div><div>(https://gfi.org.in/new-study-highlights-plant-based-and-cultivated-meat-acceptance-in-the-u-s-china-and-india/)<br><br></div><div>Follow Ritesh &amp; Geneila:</div><div>Twitter: <a href="http://twitter.com/riteishd" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="http://twitter.com/riteishd">twitter.com/riteishd</span></a> &amp; <a href="twitter.com/geneliad" target="_blank" rel="noopener noreferrer">twitter.com/geneliad</a></div><div>Instagram: <a href="http://instagram.com/riteishd" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="http://instagram.com/riteishd">instagram.com/riteishd</span></a> &amp; <a href="http://instagram.com/geneliad" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="http://instagram.com/geneliad">instagram.com/geneliad</span></a><br><br> </div><div><p>You can connect with Varun Deshpande:</p><p><a href="https://www.linkedin.com/in/varund7/?originalSubdomain=in" target="_blank" rel="noopener noreferrer">LinkedIn</a> |<a href="https://twitter.com/varund7?lang=en" target="_blank" rel="noopener noreferrer"> Twitter</a></p><p>Find GFI on Social Media:</p><p><a href="https://gfi.org.in/" target="_blank" rel="noopener noreferrer">Website</a> | <a href="https://twitter.com/GoodFoodIndia" target="_blank" rel="noopener noreferrer">Twitter</a> | <a href="https://www.instagram.com/goodfoodinstituteindia/" target="_blank" rel="noopener noreferrer">Instagram</a> | <a href="https://www.facebook.com/goodfoodinstituteindia/" target="_blank" rel="noopener noreferrer">Facebook</a> | <a href="https://www.linkedin.com/company/the-good-food-institute-india/" target="_blank" rel="noopener noreferrer">LinkedIn</a> | <a href="https://www.youtube.com/channel/UCqqJJR6F3JuQ09mobsIahMQ" target="_blank" rel="noopener noreferrer">YouTube</a></p><p>You can listen to this show and other awesome shows on the IVM Podcasts app on Android: IVM Podcasts - Apps on Google Play or iOS: ‎IVM Podcasts, or any other podcast app.</p><p>You can check out our website at <a href="https://shows.ivmpodcasts.com/featured" target="_blank" rel="noopener noreferrer">https://shows.ivmpodcasts.com/featured</a></p></div>

Varun Deshpande speaks to Riteish & Genelia Deshmukh about their alternative to meat brand Imagine Meats

Bernhard Kowatsch on Transformative Food Innovation

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