When a friend asked Logan Wait to provide some meat for an event post-Covid, he realised there was a problem: he had the animals, but no easy way to get meat from the farm to the people who wanted it. That question led him to found Earth First, New Zealand’s first certified mobile abattoir of its kind. His big idea is simple: what if the meatworks came to the farm, instead of the animal going to the meatworks?

Logan joins us to talk about leaving a corporate job in Auckland, returning to the family farm and building a new way for farmers to process and sell their meat. His vision is for Kiwis to have easier, more affordable access to high-quality meat, while helping farmers keep more of the value rather than losing it along the supply chain.

Links

www.earthfirst.org.nz/contact