A Formula One sponsorship is much more than a logo on a car. It’s an opportunity to reach hundreds of millions of people - but only if you know how.

In this special documentary episode, we’re exploring the business of sports sponsorship with Airwallex and Airtasker.

It’s part of Fear & Greed's Accelerator series this month, talking to ambitious Australian leaders taking their businesses to the world: Employment Hero, Camplify, EatClub and more - brought to you by Airwallex.

A Formula One sponsorship is much more than a logo on a car. It&rsquo;s an opportunity to reach hundreds of millions of people - but only if you know how. In this special documentary episode, we&rsquo;re exploring the business of sports sponsorship with Airwallex and Airtasker. It&rsquo;s part of Fear &amp; Greed's Accelerator series this month, talking to ambitious Australian leaders taking their businesses to the world: Employment Hero, Camplify, EatClub and more - brought to you by Airwallex.

Business news you can use. A daily business news podcast with journalists Sean Aylmer and Michael Thompson. Find out more at https://fearandgreed.com.au

Business news you can use. A daily business news podcast with journalists <a href="https://www.linkedin.com/in/sean-aylmer-9922068/" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/sean-aylmer-9922068/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw0wu3ezGEfBZFYspJbTTaYL">Sean Aylmer</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/mcwthompson/" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/mcwthompson/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw08pZ8jZ88rHJgCfbHkTr5k">Michael Thompson</a>.&nbsp;Find out more at&nbsp;<a href="https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain=fearandgreed.com.au/" data-saferedirecturl="https://www.google.com/url?q=https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain%3Dfearandgreed.com.au/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw1DLq_FuqjEt3HC-ZK1704H">https://fearandgreed.com.au</a>

Fear and Greed is Australia's most popular business podcast.

FEAR & GREED | Business News

Daily business news for people who make their own decisions, with business journalist Sean Aylmer and Michael Thompson. Find out more at https://fearandgreed.com.au

Daily business news for people who make their own decisions, with business journalist <a href="https://www.linkedin.com/in/sean-aylmer-9922068/">Sean Aylmer</a> and <a href="https://www.linkedin.com/in/mcwthompson/">Michael Thompson</a>. Find out more at <a href="https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain=fearandgreed.com.au/">https://fearandgreed.com.au</a>

The business of sports partnerships

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/058d1dfe-ec60-4c4f-95b0-b41100d26946/transcript