The next wave of AI isn't just answering questions - it's making purchasing decisions. And that means businesses need to be ready for AI optimisation.

Sean Aylmer speaks with Talbott Roche, Global CEO of Blackhawk Network, about the rise of agentic commerce, where AI assistants don't just recommend products but eventually buy them on our behalf. They explore how retailers are rethinking how products are discovered online, why the future of retail may be far more personalised than ever before, and how loyalty programs and gift cards could become powerful signals for AI shopping assistants.

Blackhawk Network is a supporter of Fear & Greed.

The next wave of AI isn't just answering questions - it's making purchasing decisions. And that means businesses need to be ready for AI optimisation. Sean Aylmer speaks with Talbott Roche, Global CEO of Blackhawk Network, about the rise of agentic commerce, where AI assistants don't just recommend products but eventually buy them on our behalf. They explore how retailers are rethinking how products are discovered online, why the future of retail may be far more personalised than ever before, and how loyalty programs and gift cards could become powerful signals for AI shopping assistants. Blackhawk Network is a supporter of Fear &amp; Greed.

Business news you can use. A daily business news podcast with journalists Sean Aylmer and Michael Thompson. Find out more at https://fearandgreed.com.au

Business news you can use. A daily business news podcast with journalists <a href="https://www.linkedin.com/in/sean-aylmer-9922068/" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/sean-aylmer-9922068/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw0wu3ezGEfBZFYspJbTTaYL">Sean Aylmer</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/mcwthompson/" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/mcwthompson/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw08pZ8jZ88rHJgCfbHkTr5k">Michael Thompson</a>.&nbsp;Find out more at&nbsp;<a href="https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain=fearandgreed.com.au/" data-saferedirecturl="https://www.google.com/url?q=https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain%3Dfearandgreed.com.au/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw1DLq_FuqjEt3HC-ZK1704H">https://fearandgreed.com.au</a>

Fear and Greed is Australia's most popular business podcast.

FEAR & GREED | Business News

Daily business news for people who make their own decisions, with business journalist Sean Aylmer and Michael Thompson. Find out more at https://fearandgreed.com.au

Daily business news for people who make their own decisions, with business journalist <a href="https://www.linkedin.com/in/sean-aylmer-9922068/">Sean Aylmer</a> and <a href="https://www.linkedin.com/in/mcwthompson/">Michael Thompson</a>. Find out more at <a href="https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain=fearandgreed.com.au/">https://fearandgreed.com.au</a>

Q+A: Why Google search is giving way to AI commerce

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/96fa473c-2408-4591-bcb3-b48100e6444f/transcript