Frequent flyer points were once a fairly simple way for airlines to reward loyal customers. Today they sit at the centre of enormous commercial ecosystems, influencing where we shop, which cards we use and even how much we’re prepared to pay.

Sean Aylmer speaks with management consultant and loyalty expert David Maloney, author of Points: Mastering the Game of Frequent Flyers. They talk about how the points economy makes money, why Qantas has become so good at it, and the behavioural economics that keeps consumers hooked.

Frequent flyer points were once a fairly simple way for airlines to reward loyal customers. Today they sit at the centre of enormous commercial ecosystems, influencing where we shop, which cards we use and even how much we&rsquo;re prepared to pay. Sean Aylmer speaks with management consultant and loyalty expert David Maloney, author of Points: Mastering the Game of Frequent Flyers.&nbsp;They talk about how the points economy makes money, why Qantas has become so good at it, and the behavioural economics that keeps consumers hooked.

Business news you can use. A daily business news podcast with journalists Sean Aylmer and Michael Thompson. Find out more at https://fearandgreed.com.au

Business news you can use. A daily business news podcast with journalists <a href="https://www.linkedin.com/in/sean-aylmer-9922068/" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/sean-aylmer-9922068/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw0wu3ezGEfBZFYspJbTTaYL">Sean Aylmer</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/mcwthompson/" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/mcwthompson/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw08pZ8jZ88rHJgCfbHkTr5k">Michael Thompson</a>.&nbsp;Find out more at&nbsp;<a href="https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain=fearandgreed.com.au/" data-saferedirecturl="https://www.google.com/url?q=https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain%3Dfearandgreed.com.au/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw1DLq_FuqjEt3HC-ZK1704H">https://fearandgreed.com.au</a>

Fear and Greed is Australia's most popular business podcast.

FEAR & GREED | Business News

Daily business news for people who make their own decisions, with business journalist Sean Aylmer and Michael Thompson. Find out more at https://fearandgreed.com.au

Daily business news for people who make their own decisions, with business journalist <a href="https://www.linkedin.com/in/sean-aylmer-9922068/">Sean Aylmer</a> and <a href="https://www.linkedin.com/in/mcwthompson/">Michael Thompson</a>. Find out more at <a href="https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain=fearandgreed.com.au/">https://fearandgreed.com.au</a>

Q+A: Why Australians are hooked on points

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/a3f01c65-2c39-4487-ab30-b4c000b9c729/transcript