This week Brent Smart, chief marketing officer at Telstra, announced he was stepping down from the telco after four years in the job. During that time Telstra’s campaigns have won a number of awards… with Telstra now recognised as one of the strongest brands in Australia, and one of the top telco brands globally.

In April 2023 Brent Smart joined Sean Aylmer to talk about what it was like to be the steward of a brand like Telstra - and to be tasked with transforming it, without damaging the legacy.

This week Brent Smart, chief marketing officer at Telstra, announced he was stepping down from the telco after four years in the job. During that time Telstra&rsquo;s campaigns have won a number of awards&hellip; with Telstra now recognised as one of the strongest brands in Australia, and one of the top telco brands globally. In April 2023 Brent Smart joined Sean Aylmer to talk about what it was like to be the steward of a brand like Telstra - and to be tasked with transforming it, without damaging the legacy.

Business news you can use. A daily business news podcast with journalists Sean Aylmer and Michael Thompson. Find out more at https://fearandgreed.com.au

Business news you can use. A daily business news podcast with journalists <a href="https://www.linkedin.com/in/sean-aylmer-9922068/" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/sean-aylmer-9922068/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw0wu3ezGEfBZFYspJbTTaYL">Sean Aylmer</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/mcwthompson/" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/mcwthompson/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw08pZ8jZ88rHJgCfbHkTr5k">Michael Thompson</a>.&nbsp;Find out more at&nbsp;<a href="https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain=fearandgreed.com.au/" data-saferedirecturl="https://www.google.com/url?q=https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain%3Dfearandgreed.com.au/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw1DLq_FuqjEt3HC-ZK1704H">https://fearandgreed.com.au</a>

Fear and Greed is Australia's most popular business podcast.

FEAR & GREED | Business News

Daily business news for people who make their own decisions, with business journalist Sean Aylmer and Michael Thompson. Find out more at https://fearandgreed.com.au

Daily business news for people who make their own decisions, with business journalist <a href="https://www.linkedin.com/in/sean-aylmer-9922068/">Sean Aylmer</a> and <a href="https://www.linkedin.com/in/mcwthompson/">Michael Thompson</a>. Find out more at <a href="https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain=fearandgreed.com.au/">https://fearandgreed.com.au</a>

Q+A: The story (and person) behind Telstra's brand transformation

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/acbdfc22-3329-48ec-b946-b42000a8ab98/transcript