More than 100,000 fans packed the MCG for the NFL’s first regular season game in the Asia-Pacific - but for the league, Melbourne was never meant to be a one-off.

Sean Aylmer speaks with Charlotte Offord, General Manager of NFL Australia and New Zealand, about the NFL’s strategy for building a long-term fan base in Australia, why it doesn’t see the AFL and NRL as competitors, and how technology and personalisation are helping turn casual interest into fandom.

Adobe, which works with the NFL on its fan engagement technology, is a supporter of Fear & Greed.