The humble text message is about to get a major upgrade. RCS messaging promises to bring verified senders, images, video, buttons and two-way conversations into the standard messaging inbox – potentially changing the way businesses communicate with customers.

Michael Thompson speaks with Hugh Haley, Senior Director, Partners and Carriers, APAC at Sinch, about why RCS is gaining momentum in Australia, the opportunities for businesses, and how to avoid turning the messaging inbox into yet another advertising feed.

Sinch is a supporter of Fear & Greed.

The humble text message is about to get a major upgrade. RCS messaging promises to bring verified senders, images, video, buttons and two-way conversations into the standard messaging inbox &ndash; potentially changing the way businesses communicate with customers. Michael Thompson speaks with Hugh Haley, Senior Director, Partners and Carriers, APAC at Sinch, about why RCS is gaining momentum in Australia, the opportunities for businesses, and how to avoid turning the messaging inbox into yet another advertising feed. Sinch is a supporter of Fear &amp; Greed.

Business news you can use. A daily business news podcast with journalists Sean Aylmer and Michael Thompson. Find out more at https://fearandgreed.com.au

Business news you can use. A daily business news podcast with journalists <a href="https://www.linkedin.com/in/sean-aylmer-9922068/" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/sean-aylmer-9922068/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw0wu3ezGEfBZFYspJbTTaYL">Sean Aylmer</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/mcwthompson/" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/mcwthompson/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw08pZ8jZ88rHJgCfbHkTr5k">Michael Thompson</a>.&nbsp;Find out more at&nbsp;<a href="https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain=fearandgreed.com.au/" data-saferedirecturl="https://www.google.com/url?q=https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain%3Dfearandgreed.com.au/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw1DLq_FuqjEt3HC-ZK1704H">https://fearandgreed.com.au</a>

Fear and Greed is Australia's most popular business podcast.

FEAR & GREED | Business News

Daily business news for people who make their own decisions, with business journalist Sean Aylmer and Michael Thompson. Find out more at https://fearandgreed.com.au

Daily business news for people who make their own decisions, with business journalist <a href="https://www.linkedin.com/in/sean-aylmer-9922068/">Sean Aylmer</a> and <a href="https://www.linkedin.com/in/mcwthompson/">Michael Thompson</a>. Find out more at <a href="https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain=fearandgreed.com.au/">https://fearandgreed.com.au</a>

Q+A: The humble text message is getting a major upgrade

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/ccd242b0-f2ec-4912-962c-b4c800bb4bf3/transcript