Is it enough to just do a good job, and hope your reputation spreads? Or do you need to be building a personal brand through social media platforms like LinkedIn? 

Turns out, it's both - because a personal brand and platform could be the thing that finds your next job, or launches your side hustle. 

Michael Thompson speaks with Fear & Greed presenter Natalie MacDonald, who spent seven years working at LinkedIn, and has just launched her new business Working@It. She explains the four components of building a personal brand.

Fear & Greed Q+A: Join the Fear & Greed team as they answer questions on business, investing, economics, politics and more. If you have your own question, get in touch via our website, LinkedIn, Instagram or Facebook!

Is it enough to just do a good job, and hope your reputation spreads? Or do you need to be building a personal brand through social media platforms like LinkedIn?&nbsp; Turns out, it's both - because a personal brand and platform could be the thing that finds your next job, or launches your side hustle.&nbsp; Michael Thompson speaks with Fear &amp; Greed presenter Natalie MacDonald, who spent seven years working at LinkedIn, and has just launched her new business <a href="https://www.google.com/url?q=https://www.workingatit.com.au/&amp;sa=D&amp;source=calendar&amp;ust=1756899100553673&amp;usg=AOvVaw3-UFE2IAR5_VcoV3jy4wdr">Working@It</a>. She explains the four components of building a personal brand. Fear &amp; Greed Q+A: Join the Fear &amp; Greed team as they answer questions on business, investing, economics, politics and more. If you have your own question, get in touch via our&nbsp;<a href="https://www.google.com/url?q=http://fearandgreed.com.au&amp;sa=D&amp;source=calendar&amp;ust=1756899100553673&amp;usg=AOvVaw0Hf46JH9hXya86M03x6e08">website</a>,&nbsp;<a href="https://www.google.com/url?q=https://www.linkedin.com/company/fear-and-greed&amp;sa=D&amp;source=calendar&amp;ust=1756899100553673&amp;usg=AOvVaw14Xh4ThUnoV2t6XA2ctrqj">LinkedIn</a>,&nbsp;<a href="https://www.google.com/url?q=https://www.instagram.com/fearandgreedpodcast/&amp;sa=D&amp;source=calendar&amp;ust=1756899100553673&amp;usg=AOvVaw083ftk2l8oCKQDpxmK_GLQ">Instagram</a>&nbsp;or&nbsp;<a href="https://www.google.com/url?q=https://www.facebook.com/FearAndGreedPodcast&amp;sa=D&amp;source=calendar&amp;ust=1756899100553673&amp;usg=AOvVaw0rHYWmuor59oONpWZyXfpQ">Facebook</a>!

Business news you can use. A daily business news podcast with journalists Sean Aylmer and Michael Thompson. Find out more at https://fearandgreed.com.au

Business news you can use. A daily business news podcast with journalists <a href="https://www.linkedin.com/in/sean-aylmer-9922068/" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/sean-aylmer-9922068/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw0wu3ezGEfBZFYspJbTTaYL">Sean Aylmer</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/mcwthompson/" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/mcwthompson/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw08pZ8jZ88rHJgCfbHkTr5k">Michael Thompson</a>.&nbsp;Find out more at&nbsp;<a href="https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain=fearandgreed.com.au/" data-saferedirecturl="https://www.google.com/url?q=https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain%3Dfearandgreed.com.au/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw1DLq_FuqjEt3HC-ZK1704H">https://fearandgreed.com.au</a>

Fear and Greed is Australia's most popular business podcast.

FEAR & GREED | Business News

Daily business news for people who make their own decisions, with business journalist Sean Aylmer and Michael Thompson. Find out more at https://fearandgreed.com.au

Daily business news for people who make their own decisions, with business journalist <a href="https://www.linkedin.com/in/sean-aylmer-9922068/">Sean Aylmer</a> and <a href="https://www.linkedin.com/in/mcwthompson/">Michael Thompson</a>. Find out more at <a href="https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain=fearandgreed.com.au/">https://fearandgreed.com.au</a>

Q+A: The four components of building your personal brand

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/4e3813fd-25fd-49c1-88b2-b34800bde714/transcript

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