Text messages can be one of the most effective ways for businesses to reach customers - but there’s a fine line between useful communication and something that feels like spam.

Michael Thompson speaks with Paul Diamond, Head of SMB Customer Success, APAC at Sinch, about when businesses should use SMS or WhatsApp, why relevance and timing matter, the rules around consent and opting out, and how businesses can protect customer trust as scammers become increasingly sophisticated.

Sinch is a supporter of Fear & Greed.

Text messages can be one of the most effective ways for businesses to reach customers - but there&rsquo;s a fine line between useful communication and something that feels like spam. Michael Thompson speaks with Paul Diamond, Head of SMB Customer Success, APAC at&nbsp;<a href="https://www.google.com/url?q=https://sinchengage.com/&amp;sa=D&amp;source=calendar&amp;ust=1788865903680050&amp;usg=AOvVaw1aJ06RnWrH9FCYSO86CmXD">Sinch</a>, about when businesses should use SMS or WhatsApp, why relevance and timing matter, the rules around consent and opting out, and how businesses can protect customer trust as scammers become increasingly sophisticated. <a href="https://www.google.com/url?q=https://sinchengage.com/&amp;sa=D&amp;source=calendar&amp;ust=1788865903680050&amp;usg=AOvVaw1aJ06RnWrH9FCYSO86CmXD">Sinch</a>&nbsp;is a supporter of Fear &amp; Greed.

Business news you can use. A daily business news podcast with journalists Sean Aylmer and Michael Thompson. Find out more at https://fearandgreed.com.au

Business news you can use. A daily business news podcast with journalists <a href="https://www.linkedin.com/in/sean-aylmer-9922068/" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/sean-aylmer-9922068/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw0wu3ezGEfBZFYspJbTTaYL">Sean Aylmer</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/mcwthompson/" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/mcwthompson/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw08pZ8jZ88rHJgCfbHkTr5k">Michael Thompson</a>.&nbsp;Find out more at&nbsp;<a href="https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain=fearandgreed.com.au/" data-saferedirecturl="https://www.google.com/url?q=https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain%3Dfearandgreed.com.au/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw1DLq_FuqjEt3HC-ZK1704H">https://fearandgreed.com.au</a>

Fear and Greed is Australia's most popular business podcast.

FEAR & GREED | Business News

Daily business news for people who make their own decisions, with business journalist Sean Aylmer and Michael Thompson. Find out more at https://fearandgreed.com.au

Daily business news for people who make their own decisions, with business journalist <a href="https://www.linkedin.com/in/sean-aylmer-9922068/">Sean Aylmer</a> and <a href="https://www.linkedin.com/in/mcwthompson/">Michael Thompson</a>. Find out more at <a href="https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain=fearandgreed.com.au/">https://fearandgreed.com.au</a>

Q+A: SMS, WhatsApp and the battle for customer attention

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/ede2b088-9695-4e7f-a027-b4ba00ca4aca/transcript