How should a business use LinkedIn?


We've seen a rise in the number of CEOs using professional networking platform LinkedIn for communications, from discussing acquisitions, to talking about company results. So does this mean we should all be doing it? And how does it help small businesses?

Michael Thompson speaks with Fear & Greed presenter Natalie MacDonald, who spent seven years working at LinkedIn, and has just launched her new business Working@It.

Fear & Greed Q+A: Join the Fear & Greed team as they answer questions on business, investing, economics, politics and more. If you have your own question, get in touch via our website, LinkedIn, Instagram or Facebook!

How should a business use LinkedIn? We've seen a rise in the number of CEOs using professional networking platform LinkedIn for communications, from discussing acquisitions, to talking about company results. So does this mean we should all be doing it? And how does it help small businesses? Michael Thompson speaks with Fear &amp; Greed presenter Natalie MacDonald, who spent seven years working at LinkedIn, and has just launched her new business&nbsp;<a href="https://www.google.com/url?q=https://www.workingatit.com.au/&amp;sa=D&amp;source=calendar&amp;ust=1755688024118849&amp;usg=AOvVaw1G1D1kbixR6v0Gtt4Oiz5D">Working@It</a>. Fear &amp; Greed Q+A: Join the Fear &amp; Greed team as they answer questions on business, investing, economics, politics and more. If you have your own question, get in touch via our&nbsp;<a href="https://www.google.com/url?q=http://fearandgreed.com.au&amp;sa=D&amp;source=calendar&amp;ust=1755688024118849&amp;usg=AOvVaw1v_guRo8x-M16WY_dexmbv">website</a>,&nbsp;<a href="https://www.google.com/url?q=https://www.linkedin.com/company/fear-and-greed&amp;sa=D&amp;source=calendar&amp;ust=1755688024118849&amp;usg=AOvVaw1GCyepthZrjs1D-Epf5eNz">LinkedIn</a>,&nbsp;<a href="https://www.google.com/url?q=https://www.instagram.com/fearandgreedpodcast/&amp;sa=D&amp;source=calendar&amp;ust=1755688024118849&amp;usg=AOvVaw1INjwjZ96ax90kgJe2r-HA">Instagram</a>&nbsp;or&nbsp;<a href="https://www.google.com/url?q=https://www.facebook.com/FearAndGreedPodcast&amp;sa=D&amp;source=calendar&amp;ust=1755688024118849&amp;usg=AOvVaw0mttut_wkirKQ_KxzEHmHc">Facebook</a>!

Business news you can use. A daily business news podcast with journalists Sean Aylmer and Michael Thompson. Find out more at https://fearandgreed.com.au

Business news you can use. A daily business news podcast with journalists <a href="https://www.linkedin.com/in/sean-aylmer-9922068/" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/sean-aylmer-9922068/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw0wu3ezGEfBZFYspJbTTaYL">Sean Aylmer</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/mcwthompson/" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/mcwthompson/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw08pZ8jZ88rHJgCfbHkTr5k">Michael Thompson</a>.&nbsp;Find out more at&nbsp;<a href="https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain=fearandgreed.com.au/" data-saferedirecturl="https://www.google.com/url?q=https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain%3Dfearandgreed.com.au/&amp;source=gmail&amp;ust=1689199223540000&amp;usg=AOvVaw1DLq_FuqjEt3HC-ZK1704H">https://fearandgreed.com.au</a>

Fear and Greed is Australia's most popular business podcast.

FEAR & GREED | Business News

Daily business news for people who make their own decisions, with business journalist Sean Aylmer and Michael Thompson. Find out more at https://fearandgreed.com.au

Daily business news for people who make their own decisions, with business journalist <a href="https://www.linkedin.com/in/sean-aylmer-9922068/">Sean Aylmer</a> and <a href="https://www.linkedin.com/in/mcwthompson/">Michael Thompson</a>. Find out more at <a href="https://protect-au.mimecast.com/s/7AmQCOMxmAtl5q0qiE-KY7?domain=fearandgreed.com.au/">https://fearandgreed.com.au</a>

Q+A: How should businesses use LinkedIn?

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/664661fd-cb98-4894-ad39-b33a00bcad08/transcript

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