Text messaging has traditionally been a marketing tool for businesses. But it's increasingly becoming a way to manage appointments, deliveries, customer service and even sales — with the potential to save businesses time and money.

Sean Aylmer speaks with Andrea Topping, Vice President, Product Applications at Sinch, about the shift towards two-way customer conversations, the importance of trusted and verified messaging, and why businesses need to think beyond traditional marketing campaigns.

This is the third and final interview in our series with Sinch, a supporter of Fear & Greed.