What does it take to turn magic into a serious business? For Scott Zhou, it meant dropping out of a commerce/law degree, building a team of professional magicians, and finding a way to sell something people really need to experience to understand.

Sean Aylmer speaks with Scott, CEO of The Black Ties, about building a business generating roughly $700,000 a year, why marketing matters as much as the magic itself, and his ambition to create Australia's own version of Hollywood's famous Magic Castle. Scott also performs a trick that leaves Sean completely baffled.